The determinants of mice tourism developement in ho chi minh city (how to grow mice tourism in mice tourism)

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RESEARCH PROJECT (BMBR5103) THE DETERMINANTS OF MICE TOURISM DEVELOPMENT IN HO CHI MINH CITY (How to grow the tourists in MICE tourism?) TUDENT’S FULL NAME : HUYNH THI DOAN THUY STUDENT ID : CGSVN00014959 INTAKE : LECTURER : DR NGUYEN PHAN BMBR5103 SEPTEMBER 2014 1 ABSTRACT………………………………………………………………………………..6 CHAPTER 1: INTRODUCTION ……………………………………………………….7 MICE TOURISM PURPOSE AND RESEARCH DIRECTION: ………………….….7 1.1 Research Objectives and the Scope of the Research:……………………………..…8 1.2 The scope: ………………………………………………………………………….…..8 1.3 Problem Questions: ……………………………………………………………….…..8 1.4 Limitation of the research: …………………………………………………….……..8 1.5 Research significance: ………………………………………………………………...9 CHAPTER 2: LITERATURE REVIEW…………………………………………….…..9 2.1 Research definition of MICE tourism: …………………………………………..…..9 2.2 Related research: ……………………………………………………………………..10 2.3 Related Model in an analysis: ………………………………………………………..11 2.4 General Information: ……………………………………………………………..….12 2.4.1 What are the benefits? …………………………………………………..…………14 2.4.2 General characteristics of MICE tourism: ……………………………………..…14 2.4.2.1 Products MICE: ………………………………………………………………..….15 2.4.2.2 Objects MICE tourists: ………………………………………………………..…..16 2.5 Over view of Ho Chi Minh ………………………………………………………...…18 2.6 Status of MICE tourism in Ho Chi Minh………………………………………....…19 2.6.1 Status of business networks serving tourists conference in Ho Chi Minh City today: …………………………………………………………………………………..….19 2.6.2 Sources of tourism personnel City: ……………………………………………..…29 2.6.2.1 Actual labor: …………………………………………………………………..….29 2.6.4.2 Difficulties: …………………………………………………………………..…....31 CHAPTER 3: RESEARCH MODEL (Figure into the relationship between the factors affecting the growth of MICE tourism – the SATISFATION OF CUSTOMERS) ….32 CHAPTER 4: RESEARCH METHODOLOGY…………………..……………………34 4.1. Research Strategy: ……………………………………………….………………….34 4.2 Scale Construction: ……………………………………………….………………….38 4.2.1 The scale of the perception about the hotels reputation:…………………………39 4.2.2 The scale of the hotels facilities…………………………………………………………40 4.2.3 The scale of the perception about hospitality services: …………………………41 4.2.4 The perception of the human resource: …………………………….……………41 2 4.3 Summary: …………………………………………………………………………..42 CHAPTER 5: THE ANALYSIS OF THE CUSTOMER ’SATISFACTION………42 5.1 Introduction: ……………………………………………………………………….43 5.2 Analyzing the relationship of the factors that influencing the satisfaction of the customers at the 5 stars hotel: …………………………………………………………43 5.2.1 Mismatch between supplying MICE services and customers satisfaction………….…….44 5.2.2 Mismatch in reality and expectation…………………………………….………..44 5.3 The satisfaction analysis at 5 stars hotel: …………………………………..………45 5.3.1 Age group from 21- 30: …………………………………………………..……….45 5.3.2 Age group from 31- 40: ………………………………………………..………….46 5.3.3 Age group over 40: …………………………………………………….………….47 5.4 Analysis of factors affecting customers satisfaction…………………….………..47 5.4.1 Age group 21- 30………………………………………………………….………..48 5.4.2 Age group 31- 40: ………………………………………………………………….49 5.4.3 Age group over 40: ………………………………………………………...………50 5.5 The regression Analysis and assessment of the factors affecting satisfaction of customers:…………………………………………………………………………………50 CHAPTER 6: SOLUTIONS……………………………………………………………..55 HOW TO DEVELOP MICE TOURISM IN HO CHI MINH CITY? 6.1 Forecast of international visitors to Ho Chi Minh City in 2020: …………………55 6.2 Forecast of demand for hotels in 2015: ………………………………………..……56 6.3 Specific objectives from 2020: ………………………………………………………57 6.4 THE SOLUTIONS TO DEVELOP MICE TOURISM IN HO CHI MINH 2020: .60 6.4.1 Solution 1: new product development……………………………………………...62 6.4.2 Solution 2: Improve infrastructure serving MICE ……………………………….62 6.4.3 Solution 3: Strengthen promotion…………………………………………………64 6.5 The suggestion to relevant departments and offices: ………………………………65 6.6 For the People's Committee of HCMC, the provincial departments and agencies concerned: …………………………………………………………………………………65 Chapter 7: CONCLUSION ………………………………………………………………66 ------------Table 1_Tourism accommodation facilities in HCMC 2013 Table 2_Growth of international arrivals, businessmen to HCMC 2000 - 2009 3 Table 3_ Chart of International arrivals HCMC 2000 – 2009 Table 4_ Chart of Businessmen in HCMC compare to Vietnam (%) Table 5_MICE facilities in HCMC 2010 Table 6_ Statistic human resource for MICE tourism in HCMC 2009 Table 7_ The hotel’s survey result Table 8: The research study sample Table 9: The scale of the perception about the hotels reputation Table 10: The scale of the influent of hotel facilities Table 11: The scale of the perception about hospitality services Table 12: The scale of the human resources in hotel Table 13: The Important Factors – Age group 21 – 30 Table 14: The Important Factors- age group 31 – 40 Table 15: The Important Factors – age group 40 + Table 16: Reasons for dissatisfaction Age Group 21- 30 Table 17: Reasons for the customers choosing another MICE location – Age Group 21- 30 Table 18: Reasons for dissatisfaction – Age Group 31- 40 Table 19: Reasons for customers choosing the new MICE location – Age Group 31- 40 Table 20: Reasons for dissatisfaction – Age Group 40+ Table 21: Reasons for customers choosing the new MICE location – Age Group 40+ Table 22: Model Summary Table 23: ANOVA table Table 24: The Coefficient result Table 25_Estimate international arrivals HCMC to 2020 Table 26_Estimate the demand of MICE facilities -------------Figure 1: Respondent’s opinions on satisfaction of international customers and domestic customers Figure 2: The growth of MICE tourism depends on satisfaction of customers. Figure 3: How customers satisfied when organizing MICE event in 5 stars hotel Figure 4: Opinions on whether Figure 4: Opinions on whether international customers demand higher than domestic customers. APPENDIX I: QUESTIONAIRE……………………………………………………………….72 APPENDIX II:……………………………………………………………………………………75 4 APPENDIX III: THE INTERVIEW QUESTIONS……………………………………………77 APPENDIX IV: THE ANALYSIS AND EVALUATION OF SCALE TO MEASURE OF THE PERCEPTION ABOUT THE COMPANY OF EMPLOYEE……..78 APPENDIX V: THE ANALYSIS AND EVALUATION OF SCALE TO MEASURE OF THE PERCEPTION ABOUT THE HOTEL FACILITIES………………..80 APPENDIX VI: THE ANALYSIS AND EVALUATION OF SCALE TO MEASURE OF THE PERCEPTION ABOUT THE HOTEL SERVICES………………………..81 APPENDIX VII: THE ANALYSIS AND EVALUATION OF SCALE TO MEASURE THE PERCEPTION ABOUT THE HUMAN RESOURCES................................83 5 ABSTRACT With the developing of economic and human resources, and realizing the importance of the tourism industry, Ho Chi Minh City is striving to become a destination for tourists. Understanding the nature advantages and the strengths of local, Ho Chi Minh City determined spearhead development of the tourism sector to 2015 is the MICE tourism. The purpose of this study was to determine the subject business situation, the advantages and disadvantages of the services for MICE tourism in Ho Chi Minh City. Thereby, the author gives some suggestions and offers some solutions to improve operational efficiency of the business unit for Ho Chi Minh City in the near future, including: 1. To explore the academic literature related to the MICE industry development. 2. To analyze the opportunities and profits of MICE tourism market. 3. To research hotel business of MICE tourism in Ho Chi Minh City. 4. To analyze hotel business of MICE tourism in Ho Chi Minh City. 5. Thereby, propose some solutions to improve the business efficiency of MICE tourism in Ho Chi Minh City. The researchers is foreseeing to adopt an experimental methodology so that to find out the practical solution of MICE tourism in Ho Chi Minh City. The following research tools will be used: 1. Survey tools 2. Field-study tools The target populations in this study are the customers staying in Ho Chi Minh City; the target population being the group from which the researcher aims to access a sample from. Based on the dimensions identified from the study, components of a decision-making model in MICE tourism market investments can then be defined. Dimensions were grouped together from MICE events that share common characteristics and then ranked in terms of their importance on the case study firm. Based on the key dimensions of MICE tourism market in Ho Chi Minh City, an investment project addressing key dimensions of MICE tourism market were developed. Elements of a decision-making model for the project were then identified based on their relevancy to the investment needs. These dimensions as well as the elements of a decision-making model will then be utilized to develop a frame of reference for valuing MICE tourism market investments in Ho Chi Minh City. 6 CHAPTER 1: INTRODUCTION MICE TOURISM PURPOSE AND RESEARCH DIRECTION: With the advantages of geographical position, natural resources and travel Humanities, Vietnam's people friendly and hospitable, from 1995 to now, Vietnam tourism growth are strong. International visitors to Vietnam increased by an average of 11% / year, domestic tourists increased by an average of 10% / year. International cooperation and tourism market expanding, Vietnam has signed bilateral cooperation agreements and commitments with international organizations on the development of tourism. Facilities also growing in both quantity and quality, to meet the needs of visitors to welcome Vietnam. Moreover, according to the World Tourism Organization, in the future, as infrastructure development, the Vietnamese will increasingly improve the quality and competitiveness of tourism, particularly MICE tourism. Ho Chi Minh City is no exception. With the continuous development of economic and human resources, and perceived importance of the tourism industry, Ho Chi Minh City is striving to become an ideal destination for tourists. Understand the advantages of natural and local strengths, identify City spearheaded development of the tourism sector between now and 2015 is the MICE tourism. However, due to objective reality and initial development, practice, Ho Chi Minh City has been largely exploited tourist meetings, seminars and conferences should be within the scope of this article is solely secondary studies in tourism and would like to travel for short conference. Questionnaires and surveys: In this topic, the questionnaire survey to investigate tourists (80% is the object MICE answer to Ho Chi Minh City and 20% of the City organization MICE) travel preferences , spending tourists, quality of service, quality of human resources ... the questionnaire was designed mainly closed questions, not too hard, are arranged from easy to difficult, question contents 7 make respondents said the most honest answer. Time to investigate the direct questionnaire asked each person must not exceed 5 minutes. Expert opinion: To find solutions for tourism development conference for Ho Chi Minh City is an area not simple, is related to socio-economic sectors. So during the planning and implementation of promotion plans are required referendum reputable experts in the fields concerned, most experts with experience in organized tourism conference or MICE. 1.1 Research Objectives and the Scope of the Research: Main objective: The purpose of this study was to determine the subject business situation, the advantages and disadvantages of the services for MICE tourism in Ho Chi Minh City. Thereby, the author gives some suggestions and offers some solutions to improve operational efficiency of the business unit for Ho Chi Minh City’s management team in the near future. Specific objective:  To explore the academic literature related to the MICE industry development.  To analyze the opportunities and profits of MICE tourism market.  To research hotel business of MICE tourism in Ho Chi Minh City.  To analyze hotel business of MICE tourism in Ho Chi Minh City.  Thereby, propose some solutions to improve the business efficiency of MICE tourism in Ho Chi Minh City. 1.2 The scope: The researches only focus on the MICE tourism business of Ho Chi Minh City and propose some solutions to improve the business efficiency of MICE tourism in Ho Chi Minh City. 1.3 Problem Questions: - What are the Characteristic of MICE Tourism? - How can the Ho Chi Minh City improve and develop the effectiveness for the MICE Tourism? - How can we satisfy the demand of customers and develop the revenue of MICE tourism? 1.4 Limitation of the research: 8 1.4.1 Limitation of space: the research does at Ho Chi Minh City. 1.4.2 Limitation of time: the research does from June 2014 to August 2014. 1.5 Research significance: In globalization, are facing many opportunities and challenges. These challenges also require enterprises, especially hotels must do innovation, improve self-image to be able to stand in hospitality market. Recognizing this importance, Ho Chi Minh City has continuously build and upgrade facilities, implement business strategies more effectively, build brand image and its customers. However, Ho Chi Minh City must be proactive in attracting visitors to the hotel by figuring out their market. Base on the Ho Chi Minh City’s tourism strategy which focuses MICE tourism market and defines this is a main market to increase customers. This research could help Ho Chi Minh City can asses the opportunities and challenges of MICE tourism. CHAPTER 2: LITERATURE REVIEW 2.1 Research definition of MICE tourism: The global tourism industry can be divided between leisure tourism and business tourism. However, they both require the same infrastructures in terms of accommodations, transports and communications, entertainment, information services and so on (Cooper et al., 2008). The former refers to people whose travel is part of his employment, and as a consequence essential and organized on a regular basis. As far as the latter is concerned, it is a broad term used to define the business travel industry. Meetings, trade fairs and exhibitions, incentive travel and corporate hospitality are one sector within business tourism. The MICE tourism stands for Meetings, Incentives, Conferences and Exhibitions. IAPCO (the International Association of Professional Congress Organizers) publishes a book called "Meetings Industry Terminology" which functions as a dictionary for the meetings industry. These are the definitions as put out by IAPCO: Meeting - general term indicating the coming together of a number of people in one place, to confer or carry out a particular activity. Frequency: can be on an ad hoc basis or according to a set pattern, as for instance annual general meetings, committee meetings, etc. Incentive - meeting event as part of a program which is offered to its participants to reward a previous performance. 9 Conference - participatory meeting designed for discussion, fact-finding, problem solving and consultation. As compared with a congress, a conference is normally smaller in scale and more select in character - features which tend to facilitate the exchange of information. The term "conference" carries no special connotation as to frequency. Though not inherently limited in time, conferences are usually of limited duration with specific objectives. Exhibition - Events at which products and services are displayed. Recently, there has been an industry driven initiative to not use the "MICE Market" label and instead say "The Meetings Industry" which encompasses all the above. In conclusion, Meetings, Incentives, Conferences and Exhibitions are always happening and been known for centuries, it gathered many customers and the movement of passengers from one place to another is always create opportunities for business travel company. 2.2 Related research: Davidson (2008, p.73) describes business tourism as being composed of “people travelling for purposes which are related to their work”. To Swarbrooke and Horner (2007, p.3) business tourism is a broad term which refers to “all the experience of the business traveller” and using the term “tourism” it refers to people who stay at least one night away from home, while business travel refers to day trips for business reason. In addition, according to Davidson and Cope (2003), business travel is composed of two different categories that are individual business travel and business tourism. The former refers to people whose travel is part of his employment, and as a consequence essential and organized on a regular basis. As far as the latter is concerned, it is a broad term used to define the business travel industry. Meetings, trade fairs and exhibitions, incentive travel and corporate hospitality are one sector within business tourism. The employee participates in “occasional word-related group event” (Davidson 2008, p.73). Actually, the terms of business tourism and MICE industry are used interchangeably. In addition, the MICE industry is an all-year-round activity even if some low seasons can be found in summer and winter months, as a consequence people can be full-time employed (Rogers, 2003; Davidson, 2007; Lawrence and McCabe, 2001). As Davidson (2008, p.76) stresses business traveler represents “the bread and butter” market throughout the year. As a consequence, the MICE industry extends business to the off-peak season for 10 some sun destinations (Swarbrooke and Horner, 2007); in this way it complements leisure tourism. However, Swarbrooke and Horner (2007) stress that business tourism has an element of seasonality as it is generally at a low ebb during summer months and usually takes place during the week from Monday to Thursday (Davidson and Cope, 2003). As a result of these aforementioned benefits of the MICE industry over leisure tourism, an increasing number of destinations are pursuing this lucrative market (López, 2008; Swarbrooke and Horner, 2007; Davidson, 2008). MICE related travel is one of the fastest growing sectors of the global tourism industry (Campiranon and Arcodia, 2007). Due to the increasing competition, having a unified MICE destination image is of prime necessity (Chon and Weber, 2002). All over the world, the acronym MICE encompassing for meetings, incentives, conferences and exhibitions are widely used (Rogers, 2003). Notwithstanding with this allencompassing acronym people can understand that it is only one activity. The reality is far more different because it encompasses four separate and distinct activities. As a conclusion, as explained in this part the MICE industry is plagued by varying definitions. Thus, the lack of an appropriate and standardized terminology all around the world makes the comparison of data very difficult. For instance, some events would be classified as a meeting in one company due to its size and in others it would be too small to be considered as a meeting. Hence, this limitation will be carefully taken into account while conducting this research. 2.3 Related Model in an analysis: Besides the analysis of the MICE industry in terms of sectors presented above, it can also be subdivided in terms of stakeholders (Swarbrooke and Horner, 2007). Indeed, the MICE industry is characterized by its high complexity and high fragmentation where lots of buyers, supplier organisations and businesses are involved (Swarbrooke and Horner, 2007). Rutherford (1990 cited in McCabe et al., 2000) describes the process of planning and developing an event like the design of a wheel. The event is the centre of the wheel and the different spokes represent all the suppliers involved in a business event and they act as intermediaries between the centre and the edge of the wheel, where the participants are. All the components of the wheel are interdependent and must be coordinated so as to have a successful event (Page, 2003). In the Figure 1, the structure of business travel and tourism is represented and it also shows that all the stakeholders are interdependent. 11 2.4 General Information: The tourism industry in the world appear along with the development of the handicraft industry, trade and religious activities in the world. But tourism is only beginning orientation and planning at the end of the nineteenth century. So far, the tourism industry has indeed been clearly defined classification of the types of tourism with the aim of serving the tourists, or more precisely the different markets such as tourist resorts, sports tourism, eco-tourism, ..., and type that this paper would like to discuss is one type of MICE-tourism conferences and seminars. MICE- abbreviation of Meetings (Meetings), Incentives (Commendation), Conventions (conference, workshop) and Exhibitions (Exhibition), this is the type of tourism synthesis MICE delegations usually large (up to several hundred guests) and particularly high levels of spending than the normal tour (as calculated by the travel companies, tourism is worth 3-6 times higher than normal travel). 12 MICE tourism is bringing huge revenues for the tourism industry in many countries around the world. Meetings (meeting) whether in the field of Economics, Sports, Culture, Politics ... can bring value to a regional tourism. For example, the Olympic Festival, the event Seagames ... meetings, provides business opportunities for the tourism industry, and of course many other industries. The event attracted many domestic and international visitors to participate and cheer. Reward (incentive) as well as meeting nature, but these gatherings are often due to a company or a body of people organized to reward employees. And to reward customers or dealers, the company will organize conferences, seminars (convention or conference). Besides, conferences and seminars are also international fora, where the participants are the objects of tourism. Meanwhile, the exhibition (Exhibition) is related to the fairs or international exhibition, which is part of the group or individual enterprises and individual businesses to attract a lot of media and media other information, it is also the prospect of the travel company. Statistics from the World Tourism Organization showed that the values obtained from the MICE market worldwide is about 300 billion dollars annually and its relationship with other economic sectors generate value close 5490 billion, accounting for over 10% of world GDP. There are many countries understand and grasp the opportunities of MICE as America, France, Germany, Spain, Austria ... or separate Asia Hong Kong, Thailand, China ... Hong Kong Convention Centre restaurant year attracting over 4.5 million visitors attended MICE events. Thailand is currently the world's major destinations for MICE, the estimated annual MICE accounts for about 15% of the total number of international tourists to travel to Thailand. In Vietnam, the tourism and business in the new aviation since 2002, according to information from Saigontourist, at the international conference on recent MICE, Ho Chi Minh City and Hanoi are the business MICE is evaluating two potential new destinations. MICE clients have grown tired of the old familiar places in Asia, such as Bangkok, Bali, 13 Manila, Kuala Lumpur ... plus the fear of terrorism, to Hanoi and Ho Chi Minh City if timely motion, can grasp this opportunity. MICE Tourism brings 2.4.1 What are the benefits? So far, there are also various types of tourism products combine nature, such as combined medical tourism, tourism combines religious study culture, tourist resorts ... But the kind of this single human nature, not a focus on developing strong due to the amount requested, much less than the volume of customers served once great yet. Particularly MICE tourism has been the organizer of the tour of the world special interest because it provides a huge source of profit, and create a lot of jobs and create a cultural exchange to keep the national ... According to survey data of associations, conferences world (ICCA) is: -Average expenditure in international meetings and 343 USD / day / person. - Average spending in a year of international meetings, large companies in the world is $ 3 billion. - Spend a total of meetings, travel rewards (domestic and international) to reach $ 280 billion. You can list the following 5 major benefits: - The profit is higher than other forms of travel. The business travel, the hotel will have more high-value contracts, the number of tourists through seminars, conferences ... - Focus on the investment in infrastructure, technical infrastructure of local government as well as private entities to serve the MICE tourists. - Click for the development, research, search, exploit new tourist destinations and tourism products will increasingly diverse, rich, higher quality customer service MICE- object object discerning guest requires quality and superior service. 14 - Create motivation, raise the level of professional service, foreign language proficiency, skilled workforce in the tourism industry. - Enhance the value of a country's image in general, and of a city, in particular areas of the world. 2.4.2 General characteristics of MICE tourism: 2.4.2.1 Products MICE: MICE is a range of tourism products and services especially because this product has brought the distinctive characteristics of services in general, it has many differences compared to pure tourism products.  The influencing factors: As a tourism product, of course, also influenced MICE by objective factors such as time and location. Often purely for tourism, tourist season is a clear distinction in the peak season and in low season. But for MICE tourism is affected by the level is not much time for this product is dominated by elements of work, not merely a tourist element, for example, demonstrates this is: a firm fixed-time board member meeting at the beginning of the fourth quarter, then of course their annual conference will combine rest of the members in about October. Location where the conference may be familiar locations, famous for organizing conference events, or possibly even the new places bring different guests, or is which has important implications for upcoming events, eg ASEAN summit held in one of the countries in the Asean region.  Market: Domestic MICE: MICE need not be held overseas. Domestic MICE market will be that where the request originated from the company, based in the region (limited by the scope of water) takes place MICE and implementation from the form and nature of the event, as well as payment of the whole event is the company, which is based in the country. 15 Participants in this event are mostly local people. This category also saving costs for both organizations to help develop domestic tourism. MICE international MICE market comes as international companies based in foreign countries, all the requirements and decide on the form of service, quality and price, payments are made by the public ... foreign company and make decisions. Majority of the audience are foreigners. However, based on the above criteria to divide this market currently no longer accurate. In fact, it is sometimes difficult to distinguish between these two markets where the trend of globalization, multinational corporations have branches in many countries around the world. Maybe MICE contract is a foreign company, but the object is directly serving customers in water. For example: the LG Group of South Korea if the workshop in Korea where the participants are subsidiaries of LG Electronics will have the group Korea, Vietnam, China ... the more it creates for this type of rich colors. 2.4.2.2 Objects MICE tourists:  On the number: MICE tourists usually agencies, corporations, associations or organizations. The conference and exhibition are often gathered large numbers in a certain area, maybe from around the world, such as date of 18/9, Travel Expo 2009 world tour opened in the capital Japan's Tokyo with the participation of the travel agency, tour operators, hotels and airlines from some 150 countries and territories around the world, has attracted countless tourists choose this place is the gathering place for. So, should you sign a contract as well as MICE then signed hundreds of other single contract. Moreover, the tourists in the same union with a common purpose, and common use of the same kind of similar services, which helps service providers will bring more uniformity, expertise turned higher, and the service itself will also have the opportunity to grow bigger than the size. 16  In using the service: Especially MICE spending is much higher than the normal hotel tour, organized by the Conference Board of always booking for hotels in the 4-5 star hotels, high service ... Compared with single travelers, group travelers, the hotel's MICE tourism is considered highend customers, mostly traders, politicians, VIPs ... so they are very demanding and fussy. 100 to 100 guests can shuttle. They can take the foot shuttle flight, the procedures in hotel rooms while I was in the meeting room. The organizers need to understand the preferences of each customer to arrange the daily diet, so do not be arranged between two adjacent seats guests who do not agree with one another workshop ... This was not the desire of the improvisational nature this guests: outdoor cocktail party, dinner parties unannounced immediately after the conclusion of the meeting ...  Aims requirements: MICE visitors are mostly character performance, position in the organization. They can be the director, general manager, the clientele, the key partners, officers, employees have the best performance ... so they are the interested organizations in a cycle originality. MICE requirements are varied but not out 2 main purposes: to achieve the economic benefits of the organization and enjoy personal interests. Requirements of economic benefits is required after the trip, the organization must achieve economic purpose of the trip. Such as Hennessy Festival 2009 held in Shanghai brings together renowned artists from around the world, attracting thousands of other guests in the world of business, the arts ... not for purposes other than promotion of the floating image turn, brand, Hennessy Group class. From the above common features, review individual tourism conference, we can list the elements to ensure the success of tourism conferences as follows: 17 - Ease of access: the location (city) organizes conferences and seminars to be close to the international airport, many flights to other countries in the world. - Professionalism: meetings, conferences and seminars must be guaranteed in terms of professionalism held at the time of registration, check-in time, material, opening ceremony, introduction, light , sounds, cuisine, closing ceremony. - Equipment: Where should the conference be brightly decorated, comfortable and fully equipped with projector, microphone, interpreting, video cameras, background music, the secretary ... - Hotel: The hotel was chosen as close as possible meeting locations. In addition, guests subjects attended by entrepreneurs, high-level visitors ... so the 3 to 5 star hotels, rooms quality is always the first choice. - Level of confidence: it is important for the organizers of the conference venue selection. Therefore, the favorable policies to promote, improve the environment for international travel from macro management of the new government can guarantee this. - Diversity: Conference host countries have beautiful landscapes, diverse culture and unique, many amusement parks, commercial centers. 2.5 OVERVIEW OF HO CHI MINH CITY As a center of economic and cultural-scientific and technological hub with the transportation system as an important international airport of Tan Son Nhat, Saigon Port ..., industrial parks located in the city perimeter, natural resource diversity, abundance and spread out over many different terrains, many tourist attractions; the Ho Chi Minh City is quite sensitive, open-minded, enthusiastic, fast adaptation to integration; Ho Chi Minh City has great potential in the approach, exploiting and developing MICE tourism (focus on tourism conference) - a tendency to travel the world. 18 As a young city with 300 years of history, but Ho Chi Minh City has built many buildings and owns a diverse culture. The tourist attraction of the city is relatively diverse. With 11 museums system, mainly on historical themes, Ho Chi Minh City Vietnam ranked first in the number of museums. Museum of the largest and oldest city is Vietnam History Museum with 30 thousand objects. While most visitors to the War Remnants Museum is a foreigner, the museum attracts many domestic tourists especially Ho Chi Minh Museum. Ho Chi Minh City is a metropolis on religious diversity. Currently in Ho Chi Minh City has 765 hotels with 23,541 rooms from 1 to 5 stars. The luxury 3-5 star hotels are mainly concentrated in District 1 Due to the development of tourism, luxury rooms in the city is severely lacking. Although many investors intending to build luxury hotels in Ho Chi Minh City, but they have difficulty in finding locations. It is expected that by 2020, 10 cities will have more room 4 or 5 thousand stars. Ho Chi Minh City is also a center for shopping and entertainment. Besides music tea rooms, bars, discos, theater, the city has many amusement parks such as Dam Sen Park, Suoi Tien, Zoo. The shopping area, such as Ben Thanh Market, Diamond Plaza ... system restaurants, cafes as well as a tourism strengths of the city. 2.6 STATUS OF MICE TOURISM IN HO CHI MINH: 2.6.1 Status of business networks serving tourists conference in Ho Chi Minh City today: Advantages: Currently, compared with cities of other countries in the region such as Bangkok, Singapore, Kuala Lumpur ... the Ho Chi Minh City is quite new destination for international visitors make up the attraction for visitors wishing to explore the domain new land. In terms of countries, the Ho Chi Minh City is the number one choice for serving conditional basis tourists relatively complete. 19 Assessing the potential for MICE, WTO expert team has said that there is huge potential VN and outside of Hanoi, Ho Chi Minh City is where most tourists arrive first (because the City international gateway to the country's largest), if the city has the ability to link with sites of the region (the provinces of the Mekong Delta) and the provinces in the country, the city took control completely in the development of tourism programs, conferences, as well as to estimate the number of guests. • Culinary Tourism services: Ho Chi Minh City, where good land birds, the land of all ethnic groups in all regions of the country, so that luck crystallization characteristics of the 3 North, Central, South, turn List the city and cultural center of the country's cuisine. Currently, the 3-5 star hotels have on-site catering with high-level menu, varied and plentiful at the request of the customer, and satisfies part needs to learn the culinary culture of guests. Standardized system restaurants, luxury development is very strong. You can list some typical address is generally chosen to entertain tourists as senior Ngoc Suong seafood restaurant, Indochina, Vietnam Phan, Delicious ... and some quality restaurants serving specialties pure Vietnam like pancakes Eating is addicted, Pho 24 ... In addition, visitors also have the opportunity to entertain in the culinary program characterized by the Department of Culture, Sports and Tourism, Ho Chi Minh City in conjunction with a number of units held annually such as gastronomic delicacies Festival of water, Southern Fruit Festival ... • Services in amusement, recreation, visit: In recent years, the city has gradually established a system amusement parks superior luxury and high-income earners such as golf courses, high-end business center, high-quality cinema ... partially meet the needs of the MICE. • procurement of goods and services, souvenirs: 20
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