Mô tả:
75ѬӠ1*ĈҤI HӐ&+Ô1*9ѬѪ1*
KHOA KINH Tӂ 9¬47.'
NGUYӈN THӎ YӂN
3+È775,ӆN DӎCH VӨ 7+$1+72È1.+Ð1*'ÔNG TIӄN MҺT
TҤ,1*Æ1+¬1*7+ѬѪ1*0ҤI CӘ PHҪ148Æ1ĈӜI
&+,1+È1+9,ӊ775Î
.+Ï$/8ҰN TӔT NGHIӊP Hӊ ĈҤI HӐC
&KX\rQQJjQK7jLFKtQKQJkQKjQJ
3K~7Kӑ, 2020
75ѬӠ1*ĈҤI HӐ&+Ô1*9ѬѪ1*
KHOA KINH Tӂ 9¬47.'
NGUYӈN THӎ YӂN
3+È775,ӆN DӎCH VӨ 7+$1+72È1.+Ð1*'ÔNG TIӄN MҺT
TҤ,1*Æ1+¬1*7+ѬѪ1*0ҤI CӘ PHҪ148Æ1ĈӜI
&+,1+È1+9,ӊ775Î
.+Ï$/8ҰN TӔT NGHIӊP Hӊ ĈҤI HӐC
&KX\rQQJjQK7jLFKtQKQJkQKjQJ
GiҧQJYLrQKѭӟng dүn: ThS. Phҥm Thӏ 0LQK3KѭѫQJ
3K~7Kӑ, 2020
i
LӠI CҦ0Ѫ1
Trong suӕt thӡi gian bӕQ QăP Kӑc ӣ WUѭӡQJ Ĉҥi hӑF +QJ 9ѭѫQJ ErQ
cҥnh sӵ nӛ lӵc cӫa bҧQWKkQHPFzQQKұQÿѭӧc sӵ chӍ ÿҥo tұQWuQKFӫDTXêWKҫy
F{FK~QJHPÿmÿѭӧc trang bӏ nhӳng kiӃn thӭc cҫn thiӃt cho nghӅ nghiӋp sau
Qj\ .KRҧng thӡL JLDQ ED WKiQJ WKӵc tұp tҥL 1JkQ KjQJ WKѭѫQJ Pҥi cә phҫn
4XkQÿӝi ± &KLQKiQK9LӋW7UuOjTXiWUuQKNӃt hӧSOêWKX\ӃWÿѭӧc hӑc ӣ WUѭӡng
YjP{LWUѭӡQJOjPYLӋFErQQJRjLÿmJL~SFKRHPFyWKrPQKLӅu kinh nghiӋm
thӵc tiӉQĈӃQQD\HPÿmKRjQWKjQKNKyDluұn tӕt nghiӋp vӟLÿӅ tjL³3KiWWUL͋n
d͓ch vͭ WKDQKWRiQNK{QJGQJWL͉n m̿t t̩L1JkQKjQJ7K˱˯QJP̩i c͝ ph̯n
4XkQĈ͡L&KLQKiQK9L͏W7Uu´
(P[LQFKkQWKjQKFҧPѫQ%DQ*LiP+LӋXWUѭӡQJĈҥi hӑF+QJ9ѭѫQJ
ÿm WҥRÿLӅu kiӋn thuұn lӧL FKR FK~QJ HP Kӑc tұS QJKLrQ Fӭu, xin cҧP ѫQ TXê
thҫ\F{NKRD.LQKWӃ Yj4Xҧn trӏ NLQKGRDQKÿmWUX\ӅQÿҥWFKRFK~QJHPQKӳng
kiӃn thӭFTXêEiXÿyVӁ OjQӅn tҧng vӳng chҳFFKRFK~QJHPVDXQj\ÿһc biӋt
em xin gӱi lӡi biӃWѫQVkXVҳFÿӃQF{JLiR3Kҥm Thӏ 0LQK3KѭѫQJÿmWұQWuQK
Kѭӟng dүn em trong suӕt thӡLJLDQOjPOXұQYăQ
(PFNJQJ[LQFKkQWKjQKFҧPѫQ%DQ*LiPĈӕF1JkQKjQJWKѭѫQJPҥi cә
phҫQ4XkQÿӝi ± &KLQKiQK9LӋW7UuFQJWRjQWKӇ FiFDQKFKӏ QKkQYLrQWURQJ
FKLQKiQKÿmKӛ trӧ, cung cҩSFKRHPFiFVӕ liӋu cҫn thiӃWÿӇ KRjQWKjQKOXұn
YăQ
7X\ QKLrQ NKyD OXұn cӫa em NKy WUiQK ÿѭӧc nhӳng thiӃX VyW (P Uҩt
mong nhұQÿѭӧc sӵ chӍ bҧRÿyQJJySêNLӃn cӫDFiFWKҫ\F{FQJWRjQWKӇ FiF
bҥQÿӇ JL~SHPFyWKӇ KRjQWKLӋQKѫQÿӅ WjLOXұQYăQFӫDPuQKYjFyÿLӅu kiӋn
bә VXQJQkQJFDRNLӃn thӭc cӫDPunh, phөc vө tӕWKѫQF{QJWiFWKӵc tӃ VDXQj\
;LQWUkQWUӑng cҧPѫQ
6LQKYLrQ
NguyӉn Thӏ YӃn
ii
LӠ,&$0Ĉ2$1
(P[LQFDPÿRDQÿk\OjF{QJWUuQKQJKLrQFӭu cӫDULrQJHP&iFVӕ liӋu
kӃt quҧ ÿmQrXWURQJEjLNKyDOXұQFyQJXӗn gӕc U}UjQJWUXQJWKӵc, xuҩWSKiW
tӯ WuQKKuQKWKӵc tӃ cӫDQJkQKjQJ70&34XkQÿӝLFKLQKiQK9LӋW7Uu
6LQKYLrQ
NguyӉn Thӏ YӃn
iii
MӨC LӨC
LӠI CҦ0Ѫ1 ............................................................................................................ i
MӢ ĈҪU ................................................................................................................... 1
7tQKFҩp thiӃt cӫDÿӅ tjL ........................................................................................ 1
2. Lӏch sӱ vҩQÿӅ QJKLrQFӭu .................................................................................... 2
3. MөFWLrXYjQKLӋm vө QJKLrQFӭu ......................................................................... 3
3.1. MөFWLrXFKXQJ ................................................................................................... 3
3.2. MөFWLrX cө thӇ ................................................................................................... 3
ĈӕLWѭӧQJYjSKҥPYLQJKLrQFӭu ......................................................................... 4
ĈӕLWѭӧQJQJKLrQFӭu......................................................................................... 4
4.2. PhҥPYLQJKLrQFӭu ............................................................................................ 4
3KѭѫQJSKiSQJKLrQFӭu ....................................................................................... 4
3KѭѫQJSKiSWKXWKұSWjLOLӋX ............................................................................ 4
3KѭѫQJSKiSSKkQWtFKYjWәQJKӧS ................................................................... 5
3KѭѫQJSKiSVRViQK ......................................................................................... 6
6. KӃt cҩu cӫDÿӅ WjL .................................................................................................. 6
&KѭѫQJ : &Ѫ 6Ӣ /é /8ҰN Vӄ 7+$1+ 72È1 .+Ð1* 'Ô1* 7,ӄN
MҺT TҤ,1*Æ1+¬1*7+ѬѪ1*0ҤI .............................................................. 7
1.1..KiLTXiWFKXQJYӅ QJkQKjQJWKѭѫQJPҥi ........................................................ 7
.KiLQLӋm ........................................................................................................ 7
1.1.2. ChӭFQăQJFӫDQJkQKjQJWKѭѫQJPҥi ............................................................ 7
1.1.3. HoҥWÿӝQJFѫEҧn cӫDQJkQKjQJWKѭѫQJPҥi ................................................. 9
&ѫVӣ OêOXұn vӅ hoҥWÿӝQJWKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJ
WKѭѫQJPҥi............................................................................................................... 10
.KiLQLӋm hoҥWÿӝQJWKDQKWRiQNK{QJGQJWLӅn mһt ................................. 10
ĈһFÿLӇm cӫa hoҥWÿӝQJWKDQKWRiQNK{QJGQJWLӅn mһt ............................ 11
9DLWUzYjêQJKƭDKRҥWÿӝQJWKDQKWRiQNK{QJGQJWLӅn mһt ..................... 12
&iFKuQKWKӭFWKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJWKѭѫQJPҥi .. 13
iv
&iFFKӍ WLrXÿiQKJLiKRҥWÿӝQJWKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQ
KjQJWKѭѫQJPҥi ...................................................................................................... 18
&iFQKkQWӕ ҧQKKѭӣQJÿӃQWKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJ
WKѭѫQJPҥi............................................................................................................... 23
%jLKӑc kinh nghiӋm vӅ WKDQKWRiQNK{QJGQJWLӅn mһt............................. 27
TIӆU Kӂ7&+ѬѪ1* .......................................................................................... 30
&KѭѫQJ: THӴC TRҤNG Vӄ 7+$1+ 72È1.+Ð1* 'Ô1*7,ӄN MҺT
TҤ, 1*Æ1 +¬1* 7+ѬѪ1* 0ҤI CӘ PHҪ1 48Æ1 ĈӜ, &+, 1+È1+
VIӊ775Î ................................................................................................................ 31
.KiLTXiWYӅ QJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝLFKLQKiQKViӋW7Uu .... 31
7K{QJWLQFKXQJ ............................................................................................ 31
2.1.2. Lӏch sӱ KuQKWKjQKYjSKiWWULӇn cӫDQJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQ
ÿӝLFKLQKiQK9LӋW7Uu ............................................................................................. 31
2.1.3. ChӭFQăQJYjQKLӋm vө cӫDQJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝi chi
QKiQK9LӋW7Uu ......................................................................................................... 33
&ѫ Fҩu bӝ Pi\ Wә chӭF Yj TXҧn lê FӫD QJkQ KjQJ WKѭѫQJ Pҥi cә phҫn
4XkQÿӝLFKLQKiQK9LӋW7Uu.................................................................................... 35
ĈһFÿLӇPODRÿӝQJYjFѫVӣ vұt chҩt cӫDQJkQKjQJWKѭѫQJmҥi cә phҫn
4XkQÿӝLFKLQKiQK9LӋW7Uu.................................................................................... 37
2.1.6. KӃt quҧ hoҥWÿӝng kinh doanh cӫDQJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQ
ÿӝLFKLQKiQK9LӋW7Uu ............................................................................................. 39
2.2. Thӵc trҥng vӅ WKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJWKѭѫQJPҥi cә
phҫQ4XkQÿӝLFKLQKiQK9LӋW7Uu ........................................................................... 45
4X\ÿӏnh vӅ WKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJWKѭѫQJPҥi cә
phҫQ4XkQÿӝLFKLQKiQK9LӋW7Uu ........................................................................... 45
2.2.2. Thӵc trҥng hoҥW ÿӝQJ WKDQK WRiQ FKXQJ FӫD QJkQ KjQJ WKѭѫQJ Pҥi cә
phҫQ4XkQÿӝLFKLQKiQK9LӋW7Uu ........................................................................... 47
2.2.3. Thӵc trҥQJFiFKuQKWKӭFWKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJ
WKѭѫQJPҥi cә phҫQ4XkQÿӝLFKLQKiQK9LӋW7Uu .................................................. 49
v
JLDLÿRҥn 2017 - 2019 .............................................................................................. 50
7uQKKuQKWKXSKtGӏch vө WKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJ
WKѭѫQJPҥi cә phҫn 4XkQÿӝLFKLQKiQK9LӋW7Uu .................................................. 57
2.2.5. Lͫi nhu̵n tͳ ho̩W ÿ͡ng WKDQK WRiQ NK{QJ GQJ WL͉n m̿t t̩L QJkQ KjQJ
WK˱˯QJP̩i c͝ ph̯n 4XkQÿ͡LFKLQKiQK9L͏W7Uu .................................................. 59
ĈiQKJLiFӫa NKiFKKjQJYӅ hoҥWÿӝQJWKDQKWRiQNK{QJGQJWLӅn mһt tҥi
QJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝLFKLQKiQK9LӋW7Uu ................................. 60
ĈiQKJLihoҥWÿӝQJWKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJWKѭѫQJ
mҥi cә phҫQ4XkQÿӝLFKLQKiQK9LӋW7Uu ............................................................... 64
2.3.1. Nhӳng kӃt quҧ ÿҥWÿѭӧc ................................................................................ 64
2.3.2. Nhӳng hҥn chӃ .............................................................................................. 65
1JX\rQQKkQFӫa hҥn chӃ ............................................................................. 66
TIӆU Kӂ7&+ѬѪ1* .......................................................................................... 68
&+ѬѪ1* : MӜT SӔ GIҦ,3+È31+Ҵ03+È775,ӆN DӎCH VӨ THANH
72È1 .+Ð1* 'Ô1* 7,ӄN MҺT TҤ, 1*Æ1 +¬1* 7+ѬѪ1* 0ҤI CӘ
PHҪ148Æ1ĈӜ,&+,1+È1+9,ӊ775Î ........................................................ 69
3KѭѫQJKѭӟng, mөFWLrXSKiWWULӇn dӏch vө WKDQKWRiQNK{QJGQJWLӅn mһt
tҥLQJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝLFKLQKiQK9LӋW7Uu ............................ 69
3KѭѫQJKѭӟng chung .................................................................................... 69
3.1.2. PKѭѫQJKѭӟng cө thӇ .................................................................................... 70
3.2. Mӝt sӕ giҧLSKiSQKҵPSKiWWULӇn dӏch vө WKDQKWRiQNK{QJGQJWLӅn mһt
tҥLQJkQKjQJWKѭѫQJPҥi cә phҫn 4XkQÿӝLFKLQKiQK9LӋW7Uu ............................ 71
3KiWWULӇQQJKLrQFӭu thӏ WUѭӡng ................................................................... 71
7ăQJFѭӡng hoҥWÿӝng Marketing ................................................................. 72
1kQJFDRFKҩWOѭӧng dӏch vө......................................................................... 73
Ĉәi mӟi khoa hӑFF{QJQJKӋ YjÿҫXWѭFѫVӣ vұt chҩt ................................. 74
;k\ GӵQJ ÿӝL QJNJ Fy FiQ Eӝ Fy WUuQK ÿӝ FKX\rQ P{Q Yj ÿҥR ÿӭc nghӅ
nghiӋp ...................................................................................................................... 75
3.2.6. Mӝt sӕ giҧLSKiSNKiF ................................................................................... 76
vi
TIӆU Kӂ7&+ѬѪ1* .......................................................................................... 78
KӂT LUҰN ............................................................................................................. 79
1. KӃt luұn ............................................................................................................... 79
2. KiӃn nghӏ ............................................................................................................. 80
2.1. KiӃn nghӏ ÿӕi vӟLQKjQѭӟc .............................................................................. 80
2.2. KiӃn nghӏ ÿӕi vӟLQJkQKjQJQKjQѭӟc ............................................................ 80
2.3. KiӃn nghӏ ÿӕi vӟi QJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝi ViӋt Nam .......... 81
DANH MӨC T¬I LIӊU THAM KHҦO ................................................................ 84
vii
DANH MӨC BҦNG
Bҧng 2.1: BҧQJSKkQWtFKFѫFҩXODRÿӝng cӫa MB ViӋW7Uu .................................. 37
Bҧng 2.2: KӃt quҧ KX\ÿӝng vӕn tҥLQJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝi chi
QKiQK9LӋW7UuJLDLÿRҥn 2017 ± 2019 .................................................................... 40
Bҧng 2.3. KӃt quҧ WtQ Gөng tҥL 1JkQ KjQJ WKѭѫQJ Pҥi cә phҫQ 4XkQ ÿӝi chi
QKiQK9LӋW7UuJLDLÿRҥn 2017 ± 2019 .................................................................... 42
Bҧng 2.4. KӃt quҧ hoҥW ÿӝng kinh doanh tҥL QJkQ KjQJ 70&3 4XkQ ÿӝi chi
QKiQK9LӋW7UuJLDLÿRҥn 2017 ± 2019 .................................................................... 44
Bҧng 2.5: Doanh sӕ cӫa hoҥWÿӝQJWKDQKWRiQWҥLQJkQKjQJWKѭѫQJPҥi cә phҫn
4XkQÿӝLFKLQKiQK9LӋW7UuJLDLÿRҥn 2017 - 2019 ............................................... 48
Bҧng 2.6: Doanh sӕ cӫa hoҥWÿӝng TTKDTM tҥLQJkQKjQJ70&34XkQÿӝi chi
QKiQK9LӋW7UuWKHRÿӕLWѭӧQJWKDQKWRiQ ............................................................... 50
JLDLÿRҥn 2017 - 2019 .............................................................................................. 50
BҧQJ 7uQK KuQK Vӱ dөng FiF KuQK WKӭc TTKDTM tҥL QJkQ KjQJ 70&3
4XkQÿӝLFKLQKiQK9LӋW7UuJLDLÿRҥn 2017 - 2019 ............................................... 52
BҧQJ 7uQK KuQK WKDQK WRiQ EҵQJ 6pF tҥL QJkQ KjQJ 70&3 4XkQ ÿӝi chi
QKiQK9LӋW7UuJLDLÿRҥn 2017 ± 2019 .................................................................... 54
Bҧng 2.97uQKKuQKWKXSKtGӏch vө TTKDTM tҥLQJkQKjQJ70&34XkQÿӝi
FKLQKiQK9LӋW7UuJLDLÿRҥn 2017 ± 2019 .............................................................. 57
Bҧng 2.10: Bҧng lӧi nhuұn tӯ hoҥWÿӝng TTKDTM tҥLQJkQKjQJ70&34XkQ
ÿӝLFKLQKiQK9LӋW7UuJLDLÿRҥn 2017 ± 2019 ........................................................ 59
%ҧQJ11%ҧQJWәQJKӧSNӃWTXҧNKҧRViWYӅKRҥWÿӝQJ77.'70WҥL1JkQ
KjQJ70&34XkQÿӝLFKLQKiQK9LӋW7Uu ............................................................... 60
viii
DANH MӨ&6ѪĈӖ
6ѫÿӗ 0{KuQKFѫFҩu tә chӭc tҥL1JkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝi,
FKLQKiQK9LӋW7Uu ................................................................................................... 35
ix
DANH MӨ&&È&&+Ӳ VIӂT TҲT
STT
Chӳ viӃt tҳt
Giҧi nghƭa
1
CNNH
.K{QJNǤ hҥn
2
KKH
&KLQKiQKQJkQKjQJ
3
NK
Nhҩp khҭu
4
NHTM
1JkQKjQJWKѭѫQJPҥi
5
NHTW
1JkQKjQJWUXQJѭѫQJ
6
4Ĉ
QuyӃWÿӏnh
7
TCTD
Tә chӭFWtQGөng
8
TMCP
7KѭѫQJPҥi cә phҫn
9
TTDTM
7KDQKWRiQGQJWLӅn mһt
10
TTKDTM
7KDQKWRiQNK{QJGQJWLӅn mһt
11
UNC
Uӹ nhiӋm chi
12
UNT
Uӹ nhiӋm thu
13
XK
Xuҩt khҭu
14
XHCN
;mKӝi chӫ QJKƭD
1
MӢ ĈҪU
7tQKFҩp thiӃt cӫDÿӅ WjL
TiӅn mһWÿm[Xҩt hiӋn tӯ OkXYjOjPӝWSKѭѫQJWKӭFWKDQKWRiQNK{QJWKӇ
thiӃu ӣ bҩt kǤ quӕFJLDQjR7X\QKLrQVҧn xuҩWKjQJKyDSKiWWULӇQÿmNpRWKHR
FiFSKѭѫQJWKӭFWKDQKWRiQSKiWWULӇQSKѭѫQJWKӭFQj\OjVӵ kӃ thӯDYjSKiW
triӇn cӫDSKѭѫQJWKӭFWUѭӟFÿy.Kҳc phөFÿѭӧc nhӳQJQKѭӧFÿLӇm cӫDSKѭѫQJ
thӭFWKDQKWRiQEҵng tiӅn mһWSKѭѫQJWKӭFWKDQKWRiQNK{QJGQJWLӅn mһWOj
SKѭѫQJWKӭFWKDQKWRiQѭXYLӋWKѫQÿiSӭng tӕWKѫQFKR\rXFҫu cӫa sӵ SKiW
triӇn kinh tӃ.
HiӋn nay ӣ rҩt nhiӅXQѭӟFWUrQWKӃ giӟi viӋFWKDQKWRiQNK{QJGQJWLӅn
mһW ÿm WUӣ QrQ TXHQ WKXӝc vӟi mӛL QJѭӡi GkQ WURQJ NKL ÿy ӣ ViӋt Nam khӕi
OѭӧQJWKDQKWRiQNK{QJGQJWLӅn mһWFzQFKLӃm tӹ lӋ rҩt hҥn chӃ7KDQKWRiQ
NK{QJGQJWLӅn mһWFKѭDÿѭӧFQJѭӡLGkQFKҩp nhұn rӝQJUmL&yWKӇ QyLFK~QJ
WDFKѭDSKiWKX\ÿѭӧFWtQKѭXYLӋt cӫDWKDQKWRiQNK{QJGQJWLӅn mһWYjQKѭ
vұ\FK~QJWDFKѭDWұn dөng hӃWFiFÿLӅu kiӋn tӕt nhҩt cho sӵ SKiWWULӇn cӫa nӅn
kinh tӃ.
Ӣ QJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝLFKLQKiQK9LӋW7UuQyLULrQJ
WKuKRҥWÿӝQJWKDQKWRiQNK{QJGQJWLӅn mһWQJj\FjQJÿѭӧFSKiWWULӇQQKѭQJ
sӕ Oѭӧng giao dӏch vүQFzQWKҩp, tӹ trӑng vүQFzQFKLӃm tӹ lӋ thҩp trong hoҥt
ÿӝQJWKDQKWRiQQyLFKXQJ+LӋQQD\NKLPjWKDQKWRiQEҵng tiӅn mһWÿDQJSKә
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