Tài liệu Vai trò của vốn xã hội đối với hành vi gắn kết của thành viên vào cộng đồng một nghiên cứu về các cộng đồng trực tuyến trong lĩnh vực bất động sản tại việt nam

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The increase in social capital, self-efficacy for members, contributes to promoting the integration of members into the community. In the context of research on the online real estate community in Vietnam, this study proposes a research model on member engagement (word of mouth, customer helping customers, customer helping community) with relationships with social capital (relational capital, structural capital, cognitive capital), community identify, & selfefficacy. The processors are processing information through the underst&ing of the products & officially researched. Research diagram (including preliminary computational studies, preliminary quantitative studies) to adjust & supplement the variable observations made in the previous study to suit the actual conditions in Vietnam, 80 samples for rating the trust of the scale. Quantitative formal research, conducted on 312 samples of members participating in the online real estate community in Vietnam, the results support all 11 hypotheses proposed by the research. Specifically, social capital, self-efficacy, community identify positively affect the member engagement (word of mouth, customer helping customers, customer helping community). At the same time, social capital also has a positive effect on self-efficacy & community identify. iv LӠ,&$0Ĉ2$1 7{L[LQFDPÿRDQQӝLGXQJWURQJOXұQYăQ³9DLWUzFӫDYӕQ[mKӝLÿӕLYӟLKjQKYL JҳQNӃWFӫDWKjQKYLrQYjRFӝQJÿӗQJ0ӝWQJKLrQFӭXYӅFiFFӝQJÿӗQJWUӵFWX\ӃQ WURQJOƭQKYӵFEҩWÿӝQJVҧQWҥL9LӋW1DP´OjNӃWTXҧQJKLrQFӭXFӫDFiQKkQW{LGѭӟL VӵKѭӟQJGүQFӫD3*6761JX\ӉQ0ҥQK7XkQNK{QJVDRFKpSNӃWTXҧWӯQJKLrQ FӭXNKiF 7S+͛&Kt0LQKQJj\« WKiQJ« QăP.. 7iFJLҧOXұQYăQ 3K̩P7K͓7K\7UDQJ v 0Ө&/Ө& /Ӡ,&Ҧ0Ѫ1 ............................................................................................................. i 7Ï07Ҳ7/8Ұ19Ă1 ............................................................................................ii ABSTRACT ............................................................................................................. iii /Ӡ,&$0Ĉ2$1 ..................................................................................................... iv '$1+6È&++Î1+ ................................................................................................ ix '$1+6È&+%Ҧ1*%,ӆ8...................................................................................... x '$1+6È&+7Ӯ9,ӂ77Ҳ79¬7+8Ұ71*Ӳ ................................................. xi &+ѬѪ1**,Ӟ,7+,ӊ8 ...................................................................................... 1 /é'2+Î1+7+¬1+Ĉӄ7¬, ........................................................................... 1 0Ө&7,Ç8&Ӫ$Ĉӄ7¬, .................................................................................... 6 3+Ҥ09,&Ӫ$Ĉӄ7¬,....................................................................................... 6 é1*+Ƭ$&Ӫ$/8Ұ19Ă1 ............................................................................... 7 %Ӕ&Ө&&Ӫ$/8Ұ19Ă1 ................................................................................. 7 &+ѬѪ1*&Ѫ6Ӣ/é7+8<ӂ79¬0Ð+Î1+1*+,Ç1&Ӭ8 ................... 9 &È&/é7+8<ӂ79¬.+È,1,ӊ01*+,Ç1&Ӭ8 ........................................ 9 'ӏFKYөEҩWÿӝQJVҧQ ................................................................................... 9 %ҩWÿӝQJVҧQ 9 ĈLӅXNLӋQNLQKGRDQKEҩWÿӝQJVҧQ 9 6jQJLDRGӏFKEҩWÿӝQJVҧQ 9 1JKӅP{LJLӟLEҩWÿӝQJVҧQ 11 &ӝQJÿӗQJWUӵFWX\ӃQYjFӝQJÿӗQJWUӵFWX\ӃQEҩWÿӝQJVҧQ ................... 12 9ӕQ[mKӝL6RFLDO&DSLWDO ....................................................................... 14 %ҧQVҳF[mKӝL6RFLDO,GHQWLI\ ................................................................ 16 7ӵWLQYjRQăQJOӵFEҧQWKkQVHOI-efficacy) ............................................. 18 2.1.6 +jQKYLJҳQNӃWFӫDWKjQKYLrQPHPEHUHQJDJHPHQWEHKDYLRUV- MEBs) ............................................................................................................................ 18 &È&0Ð+Î1+1*+,Ç1&Ӭ8Ĉ,75ѬӞ& .................................................... 20 1JKLrQFӭX³&iF\ӃXWӕTX\ӃWÿӏQK[mKӝLYjWkPOêFӫDÿӗQJWҥRUDJLiWUӏ KjQKYLÿӕLYӟLFiFF{QJW\+jQ4XӕF4XDQÿLӇPOҩ\QJѭӡLWLrXGQJOjPWUXng WkP´FӫD - Xem thêm -