Mô tả:
Change Management
Work and Time Studies
Vietnamese German University
Dr.-Ing. Marlene Helfert
2016
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 1
Change management
Change Management is the professional design and guidance
of change processes in organizations
Such changes may be managerial and structural changes, or
the introduction of new processes, policies or practices.
Many such projects are accompanied by resistance and loss of
productivity, or simply peter out.
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 2
Change management
Contents
Overview
Prosci’s ADKAR model
Resistance management
Understanding resistance
Avoiding resistance
Dealing with resistance
Change communication
Change story
Communication plan
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 3
Change management
Major change in your trolley factory
Status quo
If all specialists e.g.
for the first
workstation are
absent, the other
workstations can
not operate.
At the moment the trolleys are assembled in an assembly line,
where every worker is a specialist for his workstation and has
his own, individually designed, stationary workplace.
Future
In future, the company wants to produce the trolleys in group
work, so every worker will work at each work station and
they will change positions every two hours.
If every worker can operate
all workstations, they can
easily fill bottlenecks
For ergonomic reasons,
changing the work position
and tasks is very useful.
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 4
Change management
Major change in your trolley factory
Status quo
At the moment the trolleys are assembled in an assembly line,
where every worker is a specialist for his workstation and has
his own, individually designed, stationary workplace.
Future
In future, the company wants to produce the trolleys in group
work, so every worker will work at each work station and
they will change positions every two hours.
Do you think the workers
will like this plan?
What can you do to motivate
them for the change?
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 5
Prosci’s ADKAR model
Five key goals for effective change management
Current
A
Awareness
Future
Transition
D
Desire
K
Knowledge
A
Ability
R
Reinforcement
Prosci 2015
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 6
Awareness
How can you build
awareness in your trolley
factory?
Current
A
Future
Transition
D
K
A
R
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 8
Awareness
What builds awareness of the need for change?
Communications from others
Access to information
An event
An observable condition
Examples:
Managers’ conversations
General employee communications
Readily-available business information
Catastrophic disaster
Gradually weakening financial performance
Prosci 2015
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 9
Awareness
Potential resisting factors:
Comfort with the status quo
Credibility of the source or sender of the
message
Denial that the reasons for change are real
Debate over the reasons for change
Rumors or misinformation
General perception of the people closest to me
(if different than the public message)
Prosci 2015
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 10
Desire
How can you build desire in
your trolley factory?
Current
A
Future
Transition
D
K
A
R
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 11
Desire
What builds desire to support and participate in
a change?
Likelihood of gain or achievement (incentive)
Fear of consequence (risk or penalty)
Desire to be part of something (to belong)
Willingness to follow a leader you trust
Alternative is worse
Tactics for building desire:
Active and visible primary sponsor
Strong sponsorship coalition
Personal engagement by coaches
Proactive management of resistance
Employees involved in the change process help create the solution
Incentive programs aligned with the change
Prosci 2015
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 12
Desire
Potential resisting factors:
Comfort or security with how things are now
Fear of the unknown
Change not aligned with a person's self-interest
or values
No answer to What's In It For Me? (WIIFM)
Negative history with change on a personal
level (low confidence of success)
An individual’s personal situation - financial,
career, family, health
An organization's track record with change
Prosci 2015
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 13
Knowledge
Current
What kind of knowledge do you
need in your trolley factory?
A
D
How can you build it?
Future
Transition
K
A
R
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 14
Knowledge
What builds knowledge on how to change?
Training and education
Experience
Access to information
Mentoring
Examples:
Formal training programs
Job aides
One-on-one coaching
User groups and forums
Troubleshooting guidance
Prosci 2015
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 15
Knowledge
Potential challenges and resisting factors:
Gap between current knowledge levels and
desired knowledge levels
Insufficient time (conflicting demands)
Inadequate resources available for training
Lack of access to the necessary information
Capacity to learn
Prosci 2015
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 16
Ability
What kind of ability do you
need in your trolley
factory? How can you
develop it?
Current
A
Future
Transition
D
K
A
R
Prosci 2015
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 17
Ability
What fosters ability to implement the required
skills and behaviors?
Practice
Time
Coaching or role modeling behavior of
supervisors or team members
Access to right tools
Feedback
Tactics for fostering ability:
Direct involvement of coaches
Access to subject matter experts
Performance monitoring
Hands-on practice during training
Availability of expert resources to help
employees
Prosci 2015
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 18
Ability
Potential resisting factors:
Inadequate time available to develop skills
Lack of support resources
Existing habits contrary to the desired behavior
Psychological blocks
Limitations in physical abilities
Individual capabilities (personal limitations)
Prosci 2015
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 19
Reinforcement
How can you reinforce the
change in your trolley factory?
Prosci 2015
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 20
Reinforcement
What builds reinforcement to sustain the
change?
Celebrations
Rewards and recognition
Feedback
Corrective actions
Visible performance measurement
Accountability mechanisms in place
Tactics for fostering reinforcement:
Feedback from supervisors directly to
employees - saying "Thank you"
Visible recognition by senior level sponsors
Project-sponsored celebrations for employees
Compensation and appraisal systems designed
to support the change
Prosci 2015
Dr.-Ing. Marlene Helfert | Work and Time Studies | 2016 | 21
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