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Tài liệu Marketing online

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Abstract When market economy is developing quickly, marketing is very necessary. Particularly, in age of technology explosion, Internet marketing becomes in great need than ever. Internet marketing spreads widely thanks to many tools and shows clearly its important role. This paper, based on secondary research, discuss development of Internet marketing and the advantages of marketing. The finding of research indicate that how Internet marketing develop, tools helping it develop and the number of benefits of online marketing. Based on the finding of the research the paper draws the conclusion that businessmen should take full advantages of Internet marketing to success in business. 1 Table of contents Abstract.........................................................................................................i 1. Introduction..............................................................................................1 2. Discussion of finding................................................................................1 2.1. Development of Internet marketing..............................................1 2.2. The advantages of Internet marketing..........................................3 3. Conclusion................................................................................................4 References.....................................................................................................5 2 1. Introduction Marketing is a form of advertisement to propagandize for products. Normally, when saying about marketing people often think about marketers standing in front of shops and using their words to encourage customers buy their products. Today, development of information technology makes a new marketing method is that “Internet marketing”. Internet marketing is a term to refer to selling through Internet or may be called “online marketing”. According to Tran 2011, Internet marketing includes advertisement on Internet, building brand on internet, PR on Internet and so on. About the nature of Internet marketing is action making customers satisfied with purposing promotes the development of enterprise by using e-mail, social networking (suc manh cua marketing online, n.d). In 30 years ago, the number of people daily newspaper comprised about 60% but today, they often choose Internet to read news. More than 90% people in the world uses Internet and about 70% among them use Internet to search information (Tran 2014). Internet marketing is enormous potential and become essential for businessmen and companies. Therefore, this paper will discuss the development and advantages of Internet marketing. 2. Discussion of findings 2.1 Development of Internet Marketing When supplying goods is higher than demanding products, makers need to find ways to attract clients and marketing come out society. Marketing activities appear very early and it relate to production of goods. At first, marketing only associate with consumption problems but later time marketing theory becomes better and general with market research, demanding of customers (cited in Marketing va marketing online da ra doi nhu the nao?, n.d). Development of Internet together with marketing theory makes Internet marketing tend to develop largely. According to the article Su phat trien cua Internet marketing trong 60s 2012 that, with 60s on the Internet there are more than 168 millions email sent, 695.000 statuses and 510.040 comments inserted on Facebook, 694.445 was result which Google made search quires, above 13.000 applications from iPhone was downloaded, 6,600 pictures posted on Flickr, YouTube had 600 videos (about 25 hours of content) uploaded, Twitter received 98,000 messages, more than 1,500 blog articles posted, more than 1,700 downloads from Fire Fox and a mass of actions from Skype, Tumbler, Pandora. This was amazing figure in 2012 and right now, in 2016, these figure above is increasing significantly. It is the reason why almost companies using Internet marketing for their 3 marketing strategy. Not only big companies use Internet marketing but also people who want to market any products. In reality, they can catch easily advertising items when accessing Internet on anywhere and any forms. From special websites only to selling to websites using others purpose. Internet marketing develop thanks to many tools. Social networking is tool which is mentioned firstly. About 2,1 billion people have social network account ( occupy 29% population of the world ). Therefore, using social network to market is really effective. In reality, as people online social network, advertising images always is located in the eyes. They appear around main news and make us pay attention to them and many popular networks are Google plus, Facebook, integral, LinkedIn, YouTube. The tool next , smartphone is becoming popular more ever. More than 3,6 billion people use smartphone (above 51% population of the world) and approximately 1.7 billion people use social networking on mobile phone (Tong quan thi truong Internet Viet Nam 2015, 2015 ). In addition, many special websites are made by producers to introduce their products and help build their brand name. If manufacturers want to be more effective they can use search engine marketing (SEM), it will help advertising websites have more search times (5 Cong cu Internet marketing hieu qua 2013). This is meaning that when customers search anything on Internet, except results which is found, news relating goods which is cared always appear. Thus, they will click at this news and watch advertisement of makers and easy to buy it. Another ways to marketing through Internet is e-mail marketing. E-mail become effective tools in marketing and bring profits for enterprises. According to website Linkleads (from Campaign Monitor) with about 4,3 billion accounts e-mail in the last 2016 and approximately 95% companies is using marketing automation (Regalix), staff spend 13 hours per day to working with e-mail (McKinsey & Company), about 53% e-mail is opened on mobile phone and 75% of 900 million people uses Gmail on mobile phone (TechCrunch) (Nguyen 2016). From statistics above, easy to see that e-mail, social network together with smartphone makes a wide market for Internet marketing. Not difficult to realize that when people only intend to buy any products on any website which even they can not remember name, however, by once reason they do not buy it and close this page, then the next day and many days later, anytime we access Internet clients also see this products. Apparently, Internet marketing gradually penetrate into our living, working and 4 entertainment. In the morning, when they get up and come to life, they may check social network, search information for working or find a product for our family, almost this depends on Internet and Internet marketing continue developing. 2.2 Advantages of Internet marketing in business Bill gate said: “ you have two choices: one is that you should do business with Internet or you do not that more” or Loretta wrote on websites smallbussiness.chorn.com “the heart of your business lies in its marketing”. Successful companies always appreciate marketing for example, from Coca-Cola to Apple they work for two tactics : making great products and marketing them well ( Kasia 2013). Therefore, marketing is essential and by opening market together with technology boom, Internet marketing play important role in business. Internet marketing will bring the number of advantages for business. Online marketing help companies improve sales. For a company, the most important thing is consumption and Mark Cuban said “no sales, no company” (Kasia 2013), from this, people can see selling decides exist of company. According to The benefits of Internet marketing(n.d) that sells will be increased by Internet marketing because customers have opportunity to buy products by click instead of leaving home and going shops. Customers often find information about products on Internet before buying them, so if marketers can have good information, sales is higher. Another benefit is that companies can saving money thanks to Internet marketing. In comparison, Internet marketing must spend fewer money than traditional marketing. In fact, companies waste much money on advertising on television or newspaper because they must pay advertising expenditure to television television, adding to that is many types of cost. Online marketing can help marketers reduce cost such as staffing, place, distribution, financial manager (e-book Online marketing ict Qatar). If we do not have enough money to carry advertising news, marketing through Internet is the best. In addition, Internet makes time marketing shorter. Instead of spending a day on sending leaflets, we only need some minutes to almost people in the world know our products. From these advantages above, Internet marketing will help companies make enormous profits at the moment and in the future. Internet marketing have many good features. Everything becomes convenient with online marketing. Both customers and marketers are easy to trade in business. Marketers can do marketing everywhere with a laptop or a smartphone. It is said that marketers will not worry 5 about opening and closing hours of their store or their products can be sole 24 hours per a day ,7 days per a week and 365 days per a year without ever needing to take a break and the business world reformed (cited in Does your Online marketing work?n.d). Customers also are easy to purchase products. Steve Jobs said “you can’t just ask customers, what they want and then try to give that to them. By the time you get it built, they will want something new” (Kasia 2013).This mean that customers need marketing to choose what they like and Internet marketing give they many choices and they can decide place and time which they may buy. Internet help improve about communication between customers and sellers and this lead to marketing is grown. In the book “Internet marketing” has example, employees in a company often spend an hour a week on talking with customers and potential customers through Company’s Web chat room. This increases loyalty, appropriate and creativity. When sellers community with customers, they can understand demands and then marketing with way which is the most flexible. Finally, Internet marketing also have diversification with many ways and tools (Lasisi 2013) To sum up, with a number of benefits and excellent characteristics, Internet marketing a necessary method to grow companies. While economies business marketing budgets shrink, online marketing continue to improve. 3. Conclusion The finding claim that Internet marketing is more and more widespread not only at the moment but also in the future. It promises to bring many profits for enterprise and become essential instrument in business. To day, although applying Internet marketing in business can meet some challenge especially in difficult economic times, almost people can not negate benefit of this method and it should be appreciated by businessmen. 6 References “5 Cong cu Internet marketing hieu qua” 2013, : iNET – inet.edu.vn viewed 22 January 2016, http://www.slideshare.net/Inethcm/5-cng-c-internet-marketing-hiu-qu Barbara G.C. & William K., Internet markrting, 2004 by Pearson Education, Upper Saddle River, New Jeary 07458 Green B.C.n.d, “The Benefits of Internet Markerting”, viewed 22 January 2016, link http://gbc.co.ke/blog/benefits-internet-marketing/ Joshua F. n.d, “Does your Online Marketing work?”, viewed 22 January 2016, https://www.searchexplosion.com/online-marketing-phoenix/internet-marketing/ Kasia, M. 2013, “The Importance of Marketing: 10 Reasons You Can’t Afford Not to Market Your Business”, 28 June, viewed 22 January 2016 https://blog.udemy.com/importance-of-marketing/ Lasisi, A 2013, “15 Top Benefits of Internet Marketing” 20 November, viewed 22 January 2016, http://aceclue.com/15-top-benefits-of-internet-marketing/ “Marketing và Marketing online đã ra đời như thế nào?n.d”, viewed 22 January 2016, http://youcannow.vn/marketing-va-marketing-online-da-ra-doi-nhu-thenao/a713402.html Nguyen, C 2016, “70 thống kê Email Marketing 2016 mới nhất” January 11, viewed 22 January 2016, http://linkleads.vn/70-thong-ke-moi-nhat-ve-email-marketing/ Online Marketing n.d, ebook, iCT Quatar viewed 22 January 2016, www.ictqatar.qa/sites/default/files/web_ebook.pdf “Su phat trien cua internet trong 60s” 2012 ,viewed 22 January 2016, August 27 http://internetmarketing.inet.vn/2012/08/su-phat-trien-cua-internet-marketing.html 7 “Suc manh cua marketing online” n.d, viewed 22 January 2016, http://kiemtientrenfacebook.com/blog/Marketing-Online-Suc-manh-cua-doanhnghiep.html “Tong quan thi truong Internet Viet Nam 2015” 2015, viewed 22 January 2016 http://www.medialink.com.vn/online-marketing/tong-quan-thi-truong-internet-vietnam-2015.html Tran, H 2011, “Internet Marketing và tầm quan trọng của Internet Marketing”, 29 September, viewed 22 January 2016 http://www.hocmarketing.vn/2011/09/internet-marketing-va-tam-quan-trong.html Tran, Q 2014, “Tầm quan trọng của Marketing Online trong kinh doanh”, 3 December, viewed 22 January 2016 http://marketing.edu.vn/marketing-online/tam-quan-trong-cua-marketing-onlinetrong-kinh-doanh-628 8
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