Tài liệu Hoàn thiện công tác marketing của công ty cổ phần dược hậu giang, nhãn hàng naturenz

Ọ K OA K Ế - QUẢ U ỊK Ế O U A A DOA A K D A U – U Ọ Ngành QTKD – Marketing ã số ngành: 52340115 Tháng 12/2014 Ọ T K OA K Ế - QUẢ U ỊK DOA Ế MSSV: 4115598 O U A A A K D A U – U Ọ NGÀNH QTKD – Marketing ã số ngành: 52340115 D U A Tháng 12/2014 Ả Ả – h i g i h hi n g n n hi A KẾ E ii g i h hi n g n n hi A QUA ........................................................................................................................... ........................................................................................................................... ........................................................................................................................... ........................................................................................................................... ........................................................................................................................... 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6/2014)........................................................................................................... 33 3.1.1 K h 2018)38 hh ng inh nh ng ng i 4 O A U QUA 4.1 AD Ị A D D h 2015- A K A................................. 40 A .............................. 40 4.1.1 nh h nh h i n à n ố ng ng ngành i hi n n ..................................................................................................................... 40 4.1.2 nh h nh hị ng ng n i nh h ..................................... 41 4.1.2.1 ...................................................................................................... 41 4.1.2.2 .................................................................................................... 42 4.2 QUA 42 U Ả A U v O A Ị 4.3 Ị A U A Ả 4.3.1 hị ng U K U ............................................................................. 43 i 4.3.2 Kh h hàng ........................................................................................ 43 i ...................................................................................... 43 A K A ................................................................................... 43 4.4 A U 4.4.1 hi n ing à D h ã h hi n h nhãn hàng Naturenz .................................................................................................................... 43 4.4.1.1 ............................................................................... 43 4.4.1.2 ......................................................................................... 48 4.4.1.3 .............................................................................. 50 4.4.1.4 ................................................................................ 53 Ả 4.5 A K i 4.5.1 Ế A U O ng ........................ 59 ............................................................................................ 59 4.5.1.1 ............................................................. 59 4.5.1.2 ....................................................................................... 60 4.5.1.3 ..................................................................................... 62 4.5.1.4 .................................................................................. 63 4.5.1.5 ................................................................................... 65 4.5.1.6 .................................................................................... 66 i 4.5.2 ng i ............................................................................................ 66 4.5.2.1 .................................................................................................. 66 4.5.2.2 ............................................................................................... 67 4.5.2.3 ....................................................................................... 68 4.5.2.4 ............................................................................................. 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i i h h n hối .................................................................................. 79 5.2.4 i i h hi hị ..................................................................................... 80 5.2.4.1 .................................................................................................... 80 5.2.4.2 .................................................................................................. 81 5.2.4.3 ............................................................................ 81 5.2.4.4 ...................................................................................... 82 6 KẾ 6.1 KẾ 6.2 KẾ U U Ị ........................................................... 83 ..................................................................................................... 83 Ị .................................................................................................... 84 6.2.1 ối i nhà n 6.2.2 ối i U KẾ ng A 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.......................................................................................................... 41 ......................... 44 ................ 44 ................................................................... 46 ..................................... 51 ...... 54 Naturenz ........................................................................................................... 54 ...... 56 Phụ nữ Việt Nam chung tay – Đào tạo lá chắn thép để bảo vệ lá gan của mình và cho gia đình” Giang ................................................................................................................ 57 .......................................................................................................................... 58 : PGS.TS Chí Liêm chuyên viên cao – Nguyên Y trao lâm sàng Naturenz cho CT Giang. ............................................................................................................... 58 ix DA Ế CTCP VN DHG Pharma VCCI CQLDVN R&D (Research and Devenlopment) DT:Doanh thu LNST BMI (Business Monitor International) : GS TSKH : VDPF : CTTV PGS – TS: – WTO: g AFTA: E ASEAN: APEC: CPI: NTD: x t Nam 1 U C 1.1 DO Ọ n hi 1.1.1 n nghi n E E , – v 1.1.2 ng n h họ h n D nh ng nh nghi s n x N n h ng à h i n i ng D à inh nh ã ó ặ 1 harma) à h n ỉnh, hành ng i ng n à nhi n i n ng i i ùng b nh họn àng ng i i ùng h nh hi àng i i x h ng h i n họn ặ bi h h à ng sinh họ ngà ng ngành nên DHG Pharm Marketing khâu Marketing nguyên nhân Marketing n công ty. àn hi n ng i ng – hãn hàng em ng Marketing Naturenz” . U 1.2 1.2.1 h n D U i h ng Marketing Marketing cho s công ty. 1.2.2 i h  CT  Marketing 2  Marketing m Naturenz Marketing U 1.3 Ỏ Marketing U  Marketing  Marketing ?  Marketing U 1.4 h 1.4.1 i h ng gi n An , Q. 1.4.2 h i h i gi n ối ng nghi n 2011- 6/2014 1.4.3 Pharma Marketing Naturenz. K ẢO 1.5 U − – Khoa Kinh T C Q T  2008 - 2010.  Marketing – 3 T Kinh Doanh  Marketing –   . Marketing Marketing Marketing – Marketing cho công ty. − Marketing ằ ò  Marketing công ty.  Marketing –    E E  4 E Marketing Marketing . trong c E E Marketing thêm Marketing Marketing 5 2 U U U 2.1 2.1.1 Kh i 2.1.1.1 Marketing Marketing ” Marketing Marketing Marketing Marketing:  Marketing Marketing ”  Marketing Marketing 1985 Marketing ”  Marketing 6 A A Marketing ” 2.1.1.2 Marketing − − − − − 2.1.1.3 Marketing − − − ng. − . 2.1.2 Kh i Marketing – Mix Marketing – Marketing 7 Marketing – Mix : http://Marketingcoffee.wordpress.com ) 1 Marketing. 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