Mô tả:
5 kỹ năng giao tiếp
Ki nang not mpt céch hieu gut khonq con don rh n‹3n ctrl l‹i mpt dieu “cé thi
cang hay ” n i“ta - né da thijc sit la mpt ki“ nang khong the“ thieu dCi i v i n
htfhq iiq t/Cli thanh cc›nq vé 6ac brit la doi vOi céc chti doanh nghiep thonh dpt.
Kh néng to“ chbe lénh dao céc cupc hpp not ra sao sé quyet d|nh viec at sé lém
theo ban v‹i hp sé thu dttoc dieu gi - tiéu phi th“Oi gran hay thu dUctc lOi nhuan.
Chung ta dieu hieu rfi chinh nh fitig ai co klia nang géy an t tfpng manli doi vcli
nlifihg khach hang tiém nang cUa minh — chfi khong phai ngtffii sang sua nhat
hay co nang 1 i,fc nhat — sé la nhffng ngtfoi di dfiu trong vfin dé nay.
Ki nang 1: Néi
Ki nang nfii khong con chi la mOt “diém cong” trong giéti kinh doanh—no da trfi
tlianh mOt yéu cfiu tliiét yéu. V| tri cUa mpt ngtfcii trong cling ty cang cao thi ki
nang nay lai cang trfi nén cfin thiét. Ngay nay, noi trtfélc cong chting dtfpc xem
nli tf mpt tiéu chuan de danh gia cac nha dieu hanh cao cfip.
Tuy nliién, ngay ca khi ban khong phai la mOt iiha dieu hanh cao cfip dtfhg dren
t cuoc kliung
ciing se van th tffing xuyén phai nfii trtfétc cac dCing nghiep cua rninh ve nliffng
nliiem vU hang ngay cua ban than. Neu ban la mOt cliu doanh nghiep nlio tlii co
the ban sé phai noi dé nufii song bait than — noi mOt cach khac — hang ngay,
ban se phai not chuyen vCf i cac khach hang dé ban dtfoc cac saii pham hay d|ch
vu cUa minli. SQ tlianh bai trong cac cuoc nfii chuyen lufin co lién quan tr c tiep
dén diém co’t1 yéééuuu ccuuaa bbaann..
Chung ta diéu hieu rfi chiiih iih tfng at co klia uang gfiy an ttfpng manh doi vCfi
nlit ig khach hang tiem nang cua minli - clii khong phai ng tféli sang sua nhfi t
hay co nang ldc nlifi t - se la nlifitig ng tfoi di dfiu trong vfin de nay. Nhilng ng tfcli
co kha rang not not th tffing dtfQc danh gia la thfing minh hCfn, co uy li,fc hOn va
se dtfQc kinh ne hCtn so véli nh fitig ngtfcli khac.
Ngoai miii tr tfcing kinh doanh ban ciing se th tfclng xuyén co c£I hoi khai thac ki
nang nfii c0a minh — do co the la tai cac cau lac bp gay quy, cac van de lién quan
den chinh tr|, hay tai cac buoi lién hoan chia tay dong nghiep va be ban, hoac
trong buoi phat bieu thay mat cho
“ ch tfc phi
cac kien.
Ki nang 2: Nghe
t moi quan he cfiiig viec. Khfing chi dcln gian nliiJ m pt trang
thai thu dong cua con ngtffii, ki nang nghe con la yeu tO quyet d|nh st thanh bai
c0a cac cliu doanh nghiep hay nha quan li trong cac hoat do)ng kinh doanh.
Plutarch da twig noi: "Hay hpc cach lang nghe va ban se thu dtfoc rfit nhieu tit
nhtfhg ke khong biet cach an noi".
Ki nang 3: ViGt
Sélm hay mu pn, m pi thiJ quan tr png déu se phai diJpc viet ra. Tuy nhién mot
diéu khong may la dOi
ch fJ doanh nghiep thi hfi u fret nh ilng bai
véli
viét gai goc nhat-hay it iihfit la cac ban thao cfJa iih Wg ngtfcli khac dang chat
soét lai —deu dOn ca trén ban cua ban: dCln dé ngh| cua nhfitig khach hang létn,
quan t rpng, cac cong ty hQp doanh chien l tJQc, cac luyén
cac hQp dong cung
bo vé chinli sacli
ty, cac thfing cao bao chi gfti tot cong chfing, th tf gfti
Ki nang 4: Dieu
hanh
Cac cuoc hpp co thé gifip cho mpi thfi trfi nén On thoa song no cling co thé ngon
mat 15 tieng mot tuan ngay ca vCf i nhfing at co kha n5ng quan li thcli giaii tot
nhat. Cac cliu doanh nghiep can gap go vcli cac khach hang cua minh dé ki cac
hQp dong léln, gap gfi cac nha cung cfip de th tfctng l tfQng vé cac diéu khoan co
l Qi hctn, gap gfi cac thanh vién trong nhom dé d|nh ra chien 1 tfpc méli cho quy
hay cho m5m sau, diéu hanh cac cuoc hpp véti ban lanh dao de giai quyet cac
vfin dé phat sinh hang ngay. Kha nang to chic lanh dao cac cupc hpp tcit ra sao
se quyet d|nh viec at sé tain theo ban va lip se thu diJQc dieu gi - tiéu phi thfii
gran hay Thu diJpc lOi nhuan.
Lam chu doanh nghiep tat nhién lé sé phai co rat nhiéu xung dpt. Neu khfing
phai la xung dpt véii khach hang thi la xung dpt npi bo. Neu khong phai xung
dpi npi bp thi lai la xung dpt véli cac chinh quyeii hoac cCt quan thanh tra, hoac
véli cac ban bp chuyén dau da nhau, va xung dpt véf i cac co dong ve cac ky
vpng va bien phap th iy c hien de co loi nhuan mong muon. La chu doanh
nghiep, ban se phai phan x tf nh tf mpt trpng tar, tuy luon b| ché trach nh tfng lai
cliang dtfpc loi lpc gi.
Néu trong hanh trang cua ban van thiéu cac ki nang giai dé quyét nh frng van
de nh tf the nay thi ban sé kho long dat dtfoc cac ket qua ciing nhtf muc tiéu
kinh doanh cua minh. De co the thu dtfpc nhfitig két qua ioi hon, ban hay hpc
cach hoan thien iihfitig ki nang nay va sau do hay trang b| chfing cho cac nlian
vién chU chfit cua minh.
Dianna Booher la tong giam doc diéu hanh cfJ a cong ty TU van Booher
cong
COliSul tants,
thuyet trinh va ki néng viét, tac gia cua 40 cufin sach. Cac l fii khuyén nhO trong
bai viét nay dtfpc trich ra tit cuon Speak with Confidence: Powerful Presentations
That Inform, Inspire, and Persuade (Nfii mQt cach t tf tin: Nhffng bar thuyét trinh
phong phfi vé mat npi dung, truyén cam trong cach dieu dat va than day sic
thuyet phuc) (Nha xuat ban (McGraw—Hill, phat hanh ném 2003). Ban co the
lién lac vCli cong ty Booher Consultants qua so may 817-868-1200, e-mail: mailroom
W booher.com va tham website: h ttn://www.booher.com/ .
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