Tài liệu TRẮC NGHIỆM market leader 3

“Trắc nghiệm Market Leader 3 Intermediate” TRẮC NGHIỆM MARKET LEADER 3 1. Using an existing name on another type of product. (A, p.7) A. awareness B. image C. stretching D. range 2. How familiar people are with a brand. (A, p.7) A. awareness B. image C. loyalty D. range 3. Consumer who always buy Levi’s when they need a new pair of Jeans are showing …….. (B, p.7) A. brand awareness B. brand loyalty C. brand stretching D. brand name 4. Not enough people recognize our logo; we need to spend a lot more on raising brand ……… (B, p.7) A. brand awareness B. brand loyalty C. brand stretching D. brand name 5. The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of ………. (B, p.7) A. brand awareness B. brand loyalty C. brand stretching D. brand name 6. The introduction of a product to the market. (B, p.7) A. product range B. product lifecycle Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” C. product launch D. product placement 7. Not enough people recognize our logo; we need to spend a lot more on raising brand ……… (B, p.7) A. brand awareness B. brand loyalty C. brand stretching D. brand name 8. The ideas and beliefs people have about a brand. (A, p.7) A. Awareness B. Image. C. Stretching D. Range 9. A product ……… consists of introduction, growth, maturity and decline. (B, p.7) A. range B. lifecycle C. launch D. placement 10. When products are used in films or TV programmes. (A, p.7) A. Product range B. Product lifecycle C. Product launch D. Product placement 11. The set of products made by company. (A, p.7) A. Product range B. Product lifecycle C. Product launch D. Product placement 12. The length of time people continue to buy a product. (A, p.7) A. Product range B. Product lifecycle C. Product launch D. Product placement 13. Coach, like many other companies, is ……… its products to reduce costs.(C, p. 8) Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” A. outsourcing B. produced C. sourced D. producing 14. The name given to a product by the company that makes it.(A, p. 87 A. Brand loyalty B. Brand name C. Brand image D. Brand awareness 15. This year we ……….. to develop a brand with personalty. A. try B. tried C. are trying D. are tried 16. When a company has a new product, it gives it a catchy ……….. (A, p.4) A. brand B. name C. awareness D. symbol 17. A good product is one that can ………. most, or all, of the customer’s expectation. (A, p.4) A. help B. meet C. supply D. serve 18. A market ……… is a group of customers of a similar age, income level and social class. A. share B. follower C. leader D. segment 19. When we arrived the ………… was closed and there were no cabs at all. (B, p.15) A. freeway B. motorway C. elevator D. subway Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” 20. There are some signs, at the US at least, that the airlines are at last attempting to respond to customer……….. A. dissatisfaction. B. satisfaction C. demand D. misbehaviour 21. Many analysts ……. alcohol for the phenomenon called “air rage” (A, p.8) A. concern B. blame C. harm D. criticise 22. At our hotel, we give our ……… more than a high –quality experience, we get them to enjoy the Korona way of life. A. customers B. guests C. tourists D. shoppers 23. Cabin and flight crews often have to deal with…… and dangerous in-flight behaviour. (A, p8) A. concern B. blame C. harm D. disruptive 24. Cases of passenger …… are unfortunately all too common on long distance flights. (A, p9) A. concern B. blame C. harm D. misbehaviour 25. There is increasing …… that airlines are trying to save money at the expense of customer satisfaction. (A, p9) A. concern B. blame C. harm D. dissatisfaction Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” 26. The busy executives can not afford to waste time in ….. Jams as they try to reach city center venue. (B, p.8)) A. transport B. road C. traffic D. street 27. There are signs that airlines are trying to respond to customer …… A. dissatisfaction B. misbehaviour C. disruption D. concern 28. The ……. are responsible and service-oriented, they obviously enjoy their jobs and want to help the clients. A. crew B. assistants C. salesmen D. staff 29. In addition, the …….. of the hotel is ideal: a three-minute drive from the international airport. (B, p.8) A. place B. situation C. venue D. location 30. Lots of companies talk about ……… responsibility and authority. (p.24) A. decentralising B. conservative C. bureaucratising D. dynamizing 31. Which of the following doesn’t go with the noun “business”? (D, p.26) A. virus B. cards C. plan D. method 32. Laptops and cell-phone are standard ……. for all supervisors at SOL. (R. p.24) A. machines Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” B. facilities C. equipment D. lines 33. Many organisations have adopted a less ……, more flexible business culture.(A. p.12) A. bureaucratic B. caring C. decentralised D. market-driven 34..They use several regional production and ….. “hub” where neighbouring markets are serviced from one single location .(A. p.12) A. manufacturing B. selection C. distribution D. advertising 35. The government should commission a special……… to assess the risks posed by GM foods.(B. p.13) A. research project B. labor force C. information technology D. trade fair 36.Companies today are faced with the stark choice: ……. or go under (A, p.12) A. adopt B. market C. adapt D. research 37.A second difficult choice for a company concerns the extend to which it should go global or remain ………. (A, p.12) A. professional B. static C. local D. impersonal 38. The company has recently had to …….. its workforce. Reducing the number of employees is the best way to stay profitable in the current economic climate. (B, p.33) A. upgrade B. downsize Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” C. locate D. structure 39. It is now so expensive to rent offices in the city centre that many companies are …… to the suburbs. (B, p.33) A. relocating B. restructuring C. redeveloping D. reorganising 40. Until quite recently, companies typically tended to be ….they were built on a model which achived a high degree of control. (A, p.12) A. economical B. hierachical C. welcoming D. democratic 41. The most successful change in our company was the decision to ……. the company hierarchy. Now there is more opportunity for promotion. (B, p.33) A. relocate B. restructure C. redevelop D. reorganise 42. The company has noticed that two many decisions are made at H/O. It is …… the decisionmaking process so that branch managers are more involved at an earlier stage. (B, p.33) A. decentralizing B. deregulating C. centralizing D. regulating 43. Our product hasn’t been selling well recently. The marketing team has decided …… the product with a more up-to-date image. (B, p.33) A. re-launching B. to launch C. to re-launch D. launch 44. Going to an international ……. ……. is often an excellent opportunity for networking. (B, p.13) A. trade fair Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” B. information technology C. research project D. TV commercials 45. Our company is about to ……… its head office to Malta. A. upgrade B. relocate C. downsize D. deregulate 46. Change is a natural part of human condition. However, we often perceive it as a ……. to our stability, our self-esteem and our values. A. signal B. failure C. stimulus D. threat 47. Different between the selling price of a product and the cost of producing it. A. gross margin B. debt C. turnover D. investment 48. Equal parts into which the capital or ownership of a company is divided A. gross margin B. investment C. shares D. debt A. Part of profits of a company paid to the owners of shares. A. A forecast B. A dividend C. Earnings per share D. Pre-tax profits 50. We plan to issue new…… in order to finance expansion in Asia. A. dividend B. shares C. gross margins D. earnings per share Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” 51. Money which people or organisations put into a business in order to make profit. (A, p.20) A. investment B. revenues C. dividend D. gross margin 52. Which of the following doesn’t go with the noun “recession” (suy thoái)? (B, p.21) A. To come out of B. To pull something out of C. To plunge something into D. To decrease 53. Which of the following doesn’t go with the noun “debt” ? (B. p21) A. To repay B. To invoice C. To write off D. To run up 54. A company’s ……. is the profit it makes before tax is taken away. (A, p.20) Lợi nhuận trước thuế là một phần lợi nhuận nó làm ra trước khi thuế được trừ. A. pre-tax profit B. dividend C. earning per share D. gross margin 55. Which verb does not normally go with: a profit? ( B, p.21) A. to generate B. to make C. to do D. to earn 56. Which verb does not normally go with: recession? ( B, p.21) A. to come out of B. to pull something out of C. to decrease D. to plunge something into 57. The ……. is the part of profits of a company that is paid to shareholders for each share that they own. ( A, p.20) A. stock B. dividend Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” C. earning D. revenue 58. A …… market is a place where a company’s shares are bought and sold. ( A, p.20) A. stock B. share C. investment D. local 59. The ……. per share are a company’s profits divided by the number of its shares ( A, p.20) A. stock B. dividend C. earning D. revenue 60. Money that a company, organisation or government receives from people. ( A, p.20) A. profit B. dividend C. earning D. revenue 61. Advertising companies spend a lot of money on creating clever ……. that are short and memorable such as the message for the credit card. Access:”Your flexible friend”. (C, p.47) A. slogans B. directories C. mailshots D. sentences 62. Viacom Outdoor is an advertising company that specialises in placing adverts on …… such as bus. A. billboards B. public transport C. television D. hoarding 63. Celebrity ……. is a technique that is very popular in advertising at the moment. (C, p.47) A. exhibition B. research C. endorsement D. advertisement Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” 64. If you have something to sell, you can ….. an advert in the local newspaper. (C, p.47) A. target B. place C. launch D. put 65. Nike has created some of the world’s most attention-…… advertising. (B, p.48) Nike đã tạo một vài thu hút sự chú ý quảng cáo của thế giới A. attracting B. grabbing C. seizing D. taking 66. He has built Nike’s ……… into sport after sport from its athletics roots on the back of sporting masters . (B, p.48) A. enlargement B. expansion C. development D. extension 67. Advertising done at the place where a product is sold is called “…… advertising”. ( A, p.24) A. public B. point-of- sale C. eye-catching D. attractive 68. If a celebrity ……. a product, they say how good it is in advertisement. ( A, p.24) A. persuades B. launches C. endorses D. attracts 69. Billboards, those large signs used for advertising, are often called “……..” in Britain. ( A, p.24) A. leaflets B. slogans C. hoardings D. mailshots 70. Outdoor advertising is growing rapidly because the cost of TV ….. has risen dramatically . ( A, p.24) Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” A. commercials B. publicity C. research D. advertisement 71. I’d just told my hosts I hated fish when it turned out they’d spent the whole day making fish soup, their national dish, especially for me. I had really…… my foot in it. ( A, p.28) A. shared B. put C. taken D. had 58. In many countries, people make a comment about the weather to ….. the ice and start conversation. ( A, p.28) A. break B. catch C. keep D. erase 72.I didn’t know exactly how long I had for my presentation, and I knew nothing about the audience. The organisers had really ……. me in at the deep end ( A, p.28) A. put B. thrown C. throw D. sent 73. I’d just told my hosts I hated fish when it turned out they’d spent the whole day making fish soup, their national dish, especially for me. I had really….. my food in it. ( A, p.28) A. put B. thrown C. throw D. sent 74. Mr Brown’s been to Nigeria many many times. He knows the culture inside ……. ( B, p.28) A. over B. out C. up D. with 75. We’ve told you everything about this job opportunity in Uzbekistan. Now you tell us what you think. The ball is ……. your court. ( B, p.28) Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” A. in B. out C. up D. with 76. I had all sorts of problems with my new colleagues, but now I’ve had it ……. with her, and we work really well together. ( B, p.28) A. over B. out C. up D. in 77. With this conference next month, we’re all …… to our eyes in work at the office.( B, p.28) A. over B. out C. up D. in 78. In Britain, you …… pay tax on the internet that your money earn. ( C, p.29) A. must B. mustn’t C. have to D. don’t have to 79. In some countries, staff ….. clock in and out. Apparently, this encourages puntuality. ( C, p.29) A. must B. mustn’t C. have to D. don’t have to 80. If others arrived before you, your hosts will often tell you the subject of the previous …………. and invite you to contribution. ( D, p.57) A. discussion B. argument C. agreement D. conversation 81. It is best to ……. criticising Italian culture, even if your Italian counterpart are doing so ( D, p.57) A. give Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” B. show C. avoid D. make 82. Locals often ……. at home but they will accept a foreigner’s invitation to a hotel or restaurant. ( D, p.57) A. invite B. entertain C. eat D. cook 83. There are local customs to be aware of, for example, it is considered bad ………to either eat or offer something with the left hand.( D, p.57) A. attitude B. manner C. action D. gesture 84. Hospitality plays a key role in Italian business ……..( D, p.57) A. activity B. target C. process D. culture 85. Giving gifts in the UAE is more complex than in other countries. This is partly because of …….. of nationalities. (D, p.57) A. mixture B. mixing C. mix D. combination 86. You ……… make a lot of small talk. Americans like to get down to business quickly. ( B, p.58) A. must B. mustn’t C. have to D. don’t have to 87. Something you surprise or did not know before. (D, p.56) A. To see eye to eye Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” B. To get into hot water C. A real eye opener D. To like a fish out of water 88. Given a difficult job to do without preparation. (D, p.56) A. To see eye to eye B. To get into hot water C. To throw in at the deep end D. To like a fish out of water 89. Make someone you have just met less nervous and more willing to talk. (D, p.56) A. To see eye to eye B. To break the ice C. To throw in at the deep end D. To like a fish out of water 90. Feel uncomfortable in an unfamiliar situation. (D, p.56) A. To see eye to eye B. To get on like a house on fire C. To throw in at the deep end D. To like a fish out of water 91. The starting salary of the successful ……. will be decided on the basis of qualifications and experience. (A, p.32) A. employee B. staff C. applicant D. interviewee 92. Our company has a …… for a graduate in economics. (A, p.32) A. position B. vacancy C. job D. opportunity 93. The interview panel will draw up a…….. of only five candidates. (A, p.32) A. shortlist B. data C. file D. record Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” 93. It is usual to ask your previous employer for a………(A, p.32) A. reference B. interview C. covering letter D. record 95. For high performers, a good financial …… is not all that matters. They need a challenge as well. (A, p.32) A. support B. package C. packet D. record 96. Which verb does not normally go with: an interview? ( B, p.32) A. to apply B. to carry out C. to hold D. to call for 97. Which verb does not normally go with: applicants? ( B, p.32) A. to interview B. to reject C. to advertise D. to shortlist 98. Which verb does not normally go with: a post? ( B, p.32) A. to appoint somebody to B. to take up C. to advertise D. to shortlist 99. Which verb does not normally go with: a contract? ( B, p.32) hợp đồng A. to sign B. to terminate) C. to enter to D. to work 100. Which verb does not normally go with: one’s CV? ( B, p.32) A. to fill up B. to update C. to send Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” D. to submit 101. Which verb does not normally go with: a salary? ( B, p.32) A. to earn B. to pay C. to receive D. to submit 102. Sometimes candidates will take a/an ……. before the interview to assess their mental ability and reasoning skills? ( C, p.69) A. probationary period B. covering letter C. application form D. psychometric test 103. These days it is normal for successful candidates to have to work a/ an ……….. in a company.( C, p.69) A. probationary period B. curriculum vitae C. interview panel D. psychometric test 104. The problem is that people of this quality are very attractive to rival companies and are likely to be ……….( R, p.70) A. headhunter B. headhunting C. headhunted D. headhunt 105. High performers are very keen to develop their skills and their ……... (R, p.70) A. jobs B. curriculum vitae C. financial packages D. salaries 106. Offering time for regeneration is another crucial way for organisations to ……. high performers. (R, p.70) A. keep B. retain C. hold D. develop Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” 107. The person in charge of the meeting. (B, p.73) Người có trách nhiệm trong buổi họp A. host B. chairperson C. participant D. presenter 108.A lists of topics to be discussed. (B, p.73) A. item B. agenda C. propose D. action points 109.A lists of topics to be discussed. (B, p.73) A. item B. agenda C. propose D. action points 110. Following complaints from customers, we need to discuss ideas for the …… code for all employees, as well as guidelines on personal appearance. (D, p.73) A. job B. attitude C. dress D. performing 111. Staff tend to be young so employee …… is high. (D, p.73) A. salary B. expense C. bonus D. turnover 112. Staff receive sales ……. as an end-of –year bonus. (D, p.73) A. commission B. vouchers C. wage D. income 113. Globalisation improves international ……… and understanding. (D. p.76) A. communicating B. communication Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” C. discussion D. discussing 114. It’s essential to …….. with all regulations if you want the delivery to go through without problems. (F. p.78) A. follow B. comply C. submit D. obey 115. If you would like to place ……………(F. p.78) A. an order, press one now. B. insurance cover the shipment. C. the delivery date, let us know as soon as possible. D. a market survey before you make a major investment 116. Let us know if you want us to arrange ……(F. p.78) A. all regulation if you want the delivery to go through without problems. B. insurance cover the shipment. C. the delivery date , let us know as soon as possible. D. a market survey before you make a major investment. 117. We are trying to break into the Japanese…….(F. p.78) A. loyalty B. regulation C. market D. need 118. All the people who buy a particular product or use a particular service. (C. p.78) A. product B. niche C. commodity D. thing 119. An official limit on the quantity of goods. (C. p.78) A. tariff B. quota C. subsidy D. ration Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893 “Trắc nghiệm Market Leader 3 Intermediate” 120. This market is the one of the most …….. consumer success stories of the past decade, promoted quietly in Britain. (R. p.79) A. amazing B. incredible C. notable D. remarkable 121. It is ironic, though, that fair trade, which was…….to reduce injustices of the world trade system, could itself become a victim of the WTO. (R. p.79) A. built B. designed C. planned D. drew 122. If you ……us a discount of 10%. We’ll place a firm order. (A. p.80) A. give B. gave C. had given D. are giving 123. If we ……. an association of producers, we would get a better price for our coffee. (A. p.80) A. joined B. connected C. linked D. united 124. Money paid by a government or organisation to make a product cheaper to buy or produce. (A. p.36) A. WTO B. Subsidy C. Quotas D. Support 125. To sell product at a very low price in an export market. (A. p.36) A. Dump B. Subsidy C. Quotas D. Support 126. Organisation formed in 1995 to set rules on international trade. (A. p.36) A. Trade Phạm Lộc Blog: http://www.phamlocblog.com Facebook: https://www.facebook.com/phamloc120893