Tài liệu TMs001

1 Strategic Management Creating Competitive Advantages STRATEGIC MANAGEMENT McGraw-Hill/Irwin Gregory G. Dess, G. T. Lumpkin and Marilyn L. Tayl Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights TRANSPARENCY-2 Learning Objectives After studying this chapter, you should have a good understanding of: • The definition of strategic management and its four key attributes • The strategic management process and its three interrelated and principal activities • The vital role of corporate governance and stakeholder management as well as how “symbiosis” can be achieved among an organization’s stakeholders • The key environmental forces that are creating more unpredictable change and requiring greater empowerment throughout the organization • How an awareness of a hierarchy of strategic goals can help an organization achieve coherence in its strategic direction STRATEGIC MANAGEMENT McGraw-Hill/Irwin Gregory G. Dess, G. T. Lumpkin and Chapter 1 L. Taylor Marilyn Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights TRANSPARENCY-3 Exhibit 1.1 Strategic Management Concepts Definition: “Strategic management consists of the analysis, decisions, and actions an organization undertakes in order to create and sustain competitive advantages.” Key Attributes of Strategic Management:  Directs the organization toward overall goals and objectives.  Involves the inclusion of multiple stakeholders in decision making.  Needs to incorporate short-term and long-term perspectives.  Recognizes tradeoffs between efficiency and effectiveness. STRATEGIC MANAGEMENT McGraw-Hill/Irwin Gregory G. Dess, G. T. Lumpkin and Chapter 1 L. Taylor Marilyn TRANSPARENCY-4 Exhibit 1.2 Realized Strategy and Intended Strategy: Usually Not the Same STRATEGIC MANAGEMENT McGraw-Hill/Irwin Gregory G. Dess, G. T. Lumpkin and Chapter 1 L. Taylor Marilyn Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights TRANSPARENCY-5 Exhibit 1.3 The Strategic Management Process STRATEGIC MANAGEMENT McGraw-Hill/Irwin Gregory G. Dess, G. T. Lumpkin and Chapter 1 L. Taylor Marilyn Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights TRANSPARENCY-6 Exhibit 1.4 STRATEGIC MANAGEMENT McGraw-Hill/Irwin The Key Elements of Corporate Governance Gregory G. Dess, G. T. Lumpkin and Chapter 1 L. Taylor Marilyn Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights TRANSPARENCY-7 Exhibit 1.5 Brainpower Weighs In PRODUCT PRICE Pentium III 800MHz microprocessor WEIGHT in pounds PRICE per pound $851.00 0.01984 $42,893.00 $8.00 0.00068 $11,766.00 Gold (ounce) $301.70 0.0625 $4,827.20 Hermès scarf $275.00 0.14 $1,964.29 Palm V $449.00 0.26 $1,726.92 $34.99 0.04 $874.75 $4.00 0.04 $100.00 $19.99 0.49 $40.80 $78,445.00 4,134.00 $18.98 $40.00 2.99 $13.38 $17,770.00 2,630.00 $6.76 $370.00 2,000.00 $0.19 Viagra (tablet) Saving Private Ryan on DVD Cigarettes (20) Who Moved My Cheese? by Spencer Johnson Mercedes-Benz E-class four-door sedan The Competitive Advantage of Nations by Michael Porter Chevrolet Cavalier four-door sedan Hot-rolled steel (ton) STRATEGIC MANAGEMENT McGraw-Hill/Irwin Gregory G. Dess, G. T. Lumpkin and Chapter 1 L. Taylor Marilyn Source: Colvin, G. 2000. We’re worth our weight in Pentium Chips. Fortune, March 20: 68. TRANSPARENCY-8 Exhibit 1.6 Comparing Wellpoint Health Network’s Vision and Mission Vision WELLPOINT will redefine our industry: Through a new generation of consumer-friendly products that put individuals back in control of their future. Mission The WELLPOINT companies provide health security by offering a choice of quality branded health and related financial services designed to meet the changing expectations of individuals, families and their sponsors throughout a lifelong relationship. STRATEGIC MANAGEMENT McGraw-Hill/Irwin Gregory G. Dess, G. T. Lumpkin and Chapter 1 L. Taylor Marilyn Source: Company Records TRANSPARENCY-9 Exhibit 1.7 STRATEGIC MANAGEMENT McGraw-Hill/Irwin Strategic Objectives Gregory G. Dess, G. T. Lumpkin and Chapter 1 L. Taylor Marilyn