The 2000-2005 World Outlook
for Household Textiles, Soft
Furnishings
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Ó2002 Icon Group Ltd.
ii
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About Icon Group Ltd.
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Note: as statements and statistics in this report are forward-looking, the reader needs to read the last chapter for
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Contents
iv
Table of Contents
1
INTRODUCTION
1.1
1.2
1.3
2
Overview
Market Potential Estimation Methodology
The Worldwide Market Potential for Household Textiles, Soft Furnishings
AFRICA: HOUSEHOLD TEXTILES, SOFT FURNISHINGS
2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
2.9
2.10
2.11
2.12
2.13
2.14
2.15
2.16
2.17
2.18
2.19
2.20
2.21
2.22
2.23
2.24
2.25
2.26
2.27
2.28
2.29
2.30
2.31
2.32
2.33
2.34
2.35
2.36
2.37
10
Executive Summary
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cameroon
Cape Verde
Central African Republic
Chad
Comoros
Congo (formerly Zaire)
Djibouti
Egypt
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Ghana
Guinea
Guinea-Bissau
Ivory coast
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Morocco
Mozambique
Namibia
Niger
Nigeria
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10
12
14
14
16
16
17
17
18
18
19
19
20
20
21
21
22
22
23
23
24
24
25
25
26
26
27
27
28
28
29
29
30
30
31
31
32
32
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2.38
2.39
2.40
2.41
2.42
2.43
2.44
2.45
2.46
2.47
2.48
2.49
2.50
2.51
2.52
2.53
3
Republic of Congo
Rwanda
Sao Tome E Principe
Senegal
Sierra Leone
Somalia
South Africa
Sudan
Swaziland
Tanzania
The Gambia
Togo
Tunisia
Uganda
Zambia
Zimbabwe
ASIA: HOUSEHOLD TEXTILES, SOFT FURNISHINGS
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10
3.11
3.12
3.13
3.14
3.15
3.16
3.17
3.18
3.19
3.20
3.21
3.22
3.23
3.24
3.25
3.26
3.27
Executive Summary
Bangladesh
Bhutan
Brunei
Burma
Cambodia
China
Hong Kong
India
Indonesia
Japan
Laos
Macau
Malaysia
Maldives
Mongolia
Nepal
North Korea
Papua New Guinea
Philippines
Seychelles
Singapore
South Korea
Sri Lanka
Taiwan
Thailand
Vietnam
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34
35
35
36
36
37
37
38
38
39
39
40
40
41
41
42
42
44
44
45
45
46
46
47
47
48
48
49
49
50
50
51
51
52
52
53
53
54
54
55
55
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4
EUROPE: HOUSEHOLD TEXTILES, SOFT FURNISHINGS
4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.9
4.10
4.11
4.12
4.13
4.14
4.15
4.16
4.17
4.18
4.19
4.20
4.21
4.22
4.23
4.24
4.25
4.26
4.27
4.28
4.29
4.30
4.31
4.32
4.33
4.34
4.35
4.36
4.37
4.38
4.39
4.40
4.41
4.42
4.43
Executive Summary
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kazakhstan
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia
Malta
Moldova
Monaco
Netherlands
Norway
Poland
Portugal
Romania
Russia
Serbia and Montenegro
Slovakia
Slovenia
Spain
Sweden
Switzerland
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57
57
59
59
60
60
61
61
62
62
63
63
64
64
65
65
66
66
67
67
68
68
69
69
70
70
71
71
72
72
73
73
74
74
75
75
76
76
77
77
78
78
79
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4.44
4.45
5
80
80
LATIN AMERICA: HOUSEHOLD TEXTILES, SOFT FURNISHINGS
5.1
5.2
5.3
5.4
5.5
5.6
5.7
5.8
5.9
5.10
5.11
5.12
5.13
5.14
5.15
5.16
5.17
5.18
5.19
5.20
5.21
6
Ukraine
United Kingdom
81
Executive Summary
Argentina
Belize
Bolivia
Brazil
Chile
Colombia
Costa Rica
Ecuador
El Salvador
Guatemala
Guyana
Honduras
Mexico
Nicaragua
Panama
Paraguay
Peru
Suriname
Uruguay
Venezuela
81
83
83
84
84
85
85
86
86
87
87
88
88
89
89
90
90
91
91
92
92
NORTH AMERICA & THE CARIBBEAN: HOUSEHOLD TEXTILES, SOFT
FURNISHINGS
6.1
6.2
6.3
6.4
6.5
6.6
6.7
6.8
6.9
6.10
6.11
6.12
6.13
6.14
6.15
6.16
6.17
Executive Summary
Antigua and Barbuda
Bahamas
Barbados
Bermuda
Canada
Cuba
Dominica
Dominican Republic
Grenada
Haiti
Jamaica
Martinique
Netherlands Antilles
St. Kitts and Nevis
St. Lucia
St. Vincent and the Grenadines
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93
95
95
96
96
97
97
98
98
99
99
100
100
101
101
102
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6.18
6.19
7
104
Executive Summary
American Samoa
Australia
Fiji
Kiribati
Marshall Islands
Micronesia Federation
Nauru
New Zealand
Palau
Solomon Islands
Tonga
Tuvalu
Vanuatu
104
105
106
106
107
107
108
108
109
109
110
110
111
111
THE MIDDLE EAST: HOUSEHOLD TEXTILES, SOFT FURNISHINGS
8.1
8.2
8.3
8.4
8.5
8.6
8.7
8.8
8.9
8.10
8.11
8.12
8.13
8.14
8.15
8.16
8.17
8.18
8.19
8.20
8.21
8.22
8.23
9
103
103
OCEANA: HOUSEHOLD TEXTILES, SOFT FURNISHINGS
7.1
7.2
7.3
7.4
7.5
7.6
7.7
7.8
7.9
7.10
7.11
7.12
7.13
7.14
8
Trinidad and Tobago
United States
Executive Summary
Afghanistan
Armenia
Azerbaijan
Bahrain
Iran
Iraq
Israel
Jordan
Kuwait
Kyrgyzstan
Lebanon
Oman
Pakistan
Qatar
Saudi Arabia
Syrian Arab Republic
Tajikistan
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Yemen
Disclaimers & Safe Harbor
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112
114
114
115
115
116
116
117
117
118
118
119
119
120
120
121
121
122
122
123
123
124
124
DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
9.1
viii
125
125
Ó2002 Icon Group Ltd.
Contents
9.2
Icon Group Ltd. User Agreement Provisions
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ix
126
Ó2002 Icon Group Ltd.
Household Textiles, Soft Furnishings
10
1 INTRODUCTION
1.1 OVERVIEW
The liberalization of markets has lead to record levels of international investments. Icon Group’s
primary mission is to assist international managers to better plan and implement strategies in a
global economy. It does so by providing various specialized industry reports, databases,
publications and services to its clients. This report is one of many published by Icon Group Ltd.
to assist executives and planners in monitoring and analyzing world markets. In addition to
industry-specific studies, Icon Group Ltd.’s reports cover human resources management, export
strategies, investment strategies, entry & marketing strategies, political and economic risk
assessments and legal trends (e.g., intellectual property, licensing, and corruption).
This report covers the world outlook for household textiles, soft furnishings across 235 countries.
For each year reported, the estimates are given for the latent demand for the country in question.
Icon Group uses a number of proprietary econometric models which project economic changes
within each country and across countries. From there, market potential estimates are created.
The units used in this report are: million US $.
As shown in the report, the market potential for household textiles, soft furnishings is expected to
reach $97,119.11 million by 2005. The distribution of the world market, however, will not be
evenly distributed across regions. Europe will be the largest market with $33,620.86 million or
34.62 percent, followed by North America & the Caribbean with $24,580.60 million or 25.31
percent, and then Asia with $24,235.84 million or 24.95 percent of the world market. In essence,
if a firm targets these top 3 regions, they cover come 84.88 percent of the world wide demand for
household textiles, soft furnishings.
1.2 MARKET POTENTIAL ESTIMATION METHODOLOGY
Icon Group uses a number of methodologies to create market potential estimates for products and
services across markets, whether at the level of a region, country, or city. In this report, two
modelling approaches are used. The first involves modelling the economic fundamentals of each
market over time. This is based on standard models of economic growth (e.g. focussing on
growth of income, or gross domestic product per capita). The second approach is more subtle.
The second approach involves collecting information on the market size or market potential for
the particular product or service in question, typically in national currency, and translating these
into a common currency. Icon Group uses the U.S. dollar as its common currency across
markets. For some categories and markets, basic demand indicators are reported in national
statistics, as is mostly the case for the United States and other developed markets. In most of the
world’s 230 countries, however, few statistics are available. For these, Icon Group uses
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Ó2002 Icon Group Ltd.
Household Textiles, Soft Furnishings
11
econometric models to estimate these markets, and forecast these over time. As true for all
forward-looking economic forecasts, certain critical assumptions must be made. Two types of
assumptions are made for the models used in this report. The first type covers the socioeconomic and global environment. In essence, Icon Group assumes that dynamics seen in the
past are likely to continue in the future, without major discontinuous changes. For example, if a
city, country or region has not seen civil strife, major recessions, or substantial foreign exchange
or currency changes, this is assumed to be the case over the forecast period. Likewise, the
worldwide demand is foreseen to progress in a fashion similar to that seen in historical figures,
based on aggregated data collected at the national level. The extent to which these assumptions
are violated in the future will surely affect the accuracy of the forecasts presented here.
The second type of assumption is of greater importance, especially for those markets where
insufficient local information is reported in the public domain, or in markets where there is higher
uncertainty. Here, we use cross-country econometric models of demand, often called a crosssectional pooled time series models with varying parameters. In simple terms, we assume an
underlying consumption function that is allowed to vary over time and across geographic
markets. Economists have long proposed various consumption functions. These include John
Maynard Keynes, Simon Kuznets, Irving Fisher, Franco Modigliani, Albert Ando, Richard
Brumberg, and Milton Friedman. Across these, and other authors, the consumption of a product
(as opposed to the amount produced) is foreseen to vary depending on a number of local factors
and the time frame that one considers (short-, medium- and long-run). In general, the variance of
the market potential across markets is foreseen to be a function of variances in income, wealth,
interest rates, expected future income, and a variety of exogenous factors, including geography
and culture. Icon Group forecasts primarily rely on non-cultural economic factors in modelling
cross-market demand, for a given product or service. We also model the market potential using a
consumption function which assumes a constant average propensity to consume in the long run
(i.e. as incomes rise, average consumption rates do not fall, as earlier argued by Keynes). Once
the cross-market model of demand is specified, it is combined with the local economic models
described above. As in all econometric exercises, the lack of local market figures in the public
domain results in estimation errors. Furthermore, many intervening factors may arise over time
that can materially affect the accuracy of the forecasts, including changes in local economic
conditions, changes in political regimes, improvements in primary data, and currency
fluctuations, among other factors. As the estimates and forecasts reported here are forwardlooking and subject to assumption-induced errors, you are asked to read the caveats and
disclaimers at the end of this report.
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Household Textiles, Soft Furnishings
12
1.3 THE WORLDWIDE MARKET POTENTIAL FOR
HOUSEHOLD TEXTILES, SOFT FURNISHINGS
Worldwide Market Potential for Household Textiles, Soft Furnishings (million US
$): 2000
Region
Latent Demand million US $
% of Globe
_________________________________________________________________________________________________________
Europe
North America & the Caribbean
Asia
Oceana
Latin America
Middle East
Africa
Total
27,213
22,265
15,933
3,352
3,257
2,759
1,965
76,745
35.5
29.0
20.8
4.4
4.2
3.6
2.6
100.0
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
Worldwide Market Potential for Household Textiles, Soft Furnishings (million US
$): 2000
North America & the
Caribbean
Asia
Oceana
Other
Europe
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Ó2002 Icon Group Ltd.
Household Textiles, Soft Furnishings
13
World Market for Household Textiles, Soft Furnishings: 1995 - 2005
Year
World Market million US $
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
74,380.20
75,149.60
72,327.22
71,198.35
73,670.30
76,886.88
80,379.05
84,130.16
88,154.48
92,475.55
97,119.11
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Ó2002 Icon Group Ltd.
Household Textiles, Soft Furnishings
14
2 AFRICA: HOUSEHOLD TEXTILES, SOFT
FURNISHINGS
2.1
EXECUTIVE SUMMARY
Market Potential for Household Textiles, Soft Furnishings in Africa (million US $):
2000
Country
Latent Demand million US $
% of Africa
_________________________________________________________________________________________________________
South Africa
Nigeria
Algeria
Libya
Morocco
Egypt
Tunisia
Cameroon
Sudan
Ivory coast
Angola
Kenya
Congo (formerly Zaire)
Tanzania
Ghana
Ethiopia
Zimbabwe
Senegal
Uganda
Gabon
Botswana
Zambia
Burkina Faso
Madagascar
Guinea
Other
Total
762
171
134
122
89
73
50
49
39
37
34
34
33
25
24
23
22
21
21
19
13
13
11
11
10
124
1,965
38.51%
8.65%
6.76%
6.15%
4.48%
3.70%
2.54%
2.47%
1.98%
1.87%
1.73%
1.72%
1.69%
1.24%
1.20%
1.16%
1.13%
1.07%
1.04%
0.96%
0.66%
0.63%
0.58%
0.55%
0.52%
6.93%
100.00%
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Ó2002 Icon Group Ltd.
Household Textiles, Soft Furnishings
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Market Potential for Household Textiles, Soft Furnishings in Africa (million US $):
2000
Algeria
Libya
Nigeria
South Africa
Other
The Market for Household Textiles, Soft Furnishings in Africa: 1995 - 2005
Year
million US $
% of Globe
1,915.18
1,972.83
1,975.45
1,855.58
1,897.75
1,977.33
2,074.19
2,178.92
2,289.93
2,407.66
2,532.55
2.57
2.63
2.73
2.61
2.58
2.57
2.58
2.59
2.60
2.60
2.61
_________________________________________________________________________________________________________
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Ó2002 Icon Group Ltd.
Household Textiles, Soft Furnishings
2.2
16
ALGERIA
Household Textiles, Soft Furnishings (million US $): Algeria 1995 - 2005
Year
Algeria
% of Region
% of Globe
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
97
106
113
114
122
134
146
160
175
191
209
5.07%
5.39%
5.72%
6.11%
6.45%
6.76%
7.05%
7.33%
7.63%
7.93%
8.25%
0.13%
0.14%
0.15%
0.15%
0.16%
0.17%
0.18%
0.19%
0.19%
0.20%
0.21%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.3
ANGOLA
Household Textiles, Soft Furnishings (million US $): Angola 1995 - 2005
Year
Angola
% of Region
% of Globe
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
35
36
34
34
34
34
35
37
38
40
41
1.81%
1.80%
1.74%
1.84%
1.80%
1.73%
1.70%
1.69%
1.67%
1.65%
1.62%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.04%
0.00%
0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Ó2002 Icon Group Ltd.
Household Textiles, Soft Furnishings
2.4
17
BENIN
Household Textiles, Soft Furnishings (million US $): Benin 1995 - 2005
Year
Benin
% of Region
% of Globe
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
8
8
8
8
8
7
8
8
9
9
9
0.41%
0.40%
0.39%
0.40%
0.39%
0.37%
0.37%
0.37%
0.37%
0.37%
0.37%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.5
BOTSWANA
Household Textiles, Soft Furnishings (million US $): Botswana 1995 - 2005
Year
Botswana
% of Region
% of Globe
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
12
13
13
13
13
13
13
14
14
14
15
0.64%
0.65%
0.64%
0.69%
0.68%
0.66%
0.64%
0.63%
0.61%
0.60%
0.58%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Ó2002 Icon Group Ltd.
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BURKINA FASO
Household Textiles, Soft Furnishings (million US $): Burkina Faso 1995 - 2005
Year
Burkina Faso
% of Region
% of Globe
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
12
12
12
11
11
11
12
12
13
13
14
0.60%
0.60%
0.58%
0.61%
0.60%
0.58%
0.57%
0.56%
0.55%
0.55%
0.54%
0.01%
0.00%
0.01%
0.01%
0.00%
0.01%
0.00%
0.00%
0.00%
0.00%
0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.7
BURUNDI
Household Textiles, Soft Furnishings (million US $): Burundi 1995 - 2005
Year
Burundi
% of Region
% of Globe
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
4
4
4
4
4
4
4
5
5
5
5
0.22%
0.22%
0.21%
0.22%
0.22%
0.21%
0.21%
0.20%
0.20%
0.20%
0.19%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Textiles, Soft Furnishings
2.8
19
CAMEROON
Household Textiles, Soft Furnishings (million US $): Cameroon 1995 - 2005
Year
Cameroon
% of Region
% of Globe
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
47
49
48
48
48
49
50
52
53
55
56
2.46%
2.47%
2.41%
2.58%
2.55%
2.47%
2.42%
2.37%
2.31%
2.26%
2.21%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.9
CAPE VERDE
Household Textiles, Soft Furnishings (million US $): Cape Verde 1995 - 2005
Year
Cape Verde
% of Region
% of Globe
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
1
1
1
1
1
1
1
1
1
1
1
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Textiles, Soft Furnishings
20
2.10 CENTRAL AFRICAN REPUBLIC
Household Textiles, Soft Furnishings (million US $): Central African Republic 1995
- 2005
Year
Central African Republic
% of Region
% of Globe
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
5
5
5
5
5
5
5
5
5
5
6
0.24%
0.24%
0.23%
0.24%
0.24%
0.23%
0.22%
0.22%
0.22%
0.22%
0.21%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.11 CHAD
Household Textiles, Soft Furnishings (million US $): Chad 1995 - 2005
Year
Chad
% of Region
% of Globe
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
5
5
5
5
5
5
5
5
5
5
6
0.24%
0.24%
0.23%
0.25%
0.24%
0.23%
0.23%
0.22%
0.22%
0.22%
0.22%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.