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Module 3: Green IT
Overview
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Concerns of CIOs
GreenIT
Immediate, Mid-Term and long-term Issues
Benefits and Dirversof GreenIT
Evolution of Storage technologies
Storage Consolidation
What is SAN?
y
SAN Connectivity
Technologies affecting storage infrastructure
Why SAN?
Future Direction
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Drilling Down on Datacenter
Power
• Servers are Power Pigs
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–
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Average server is
A
i 225W
Lifetime cost of power is four times CapEx
Server energy consumption growing 9% annually
Server growth of 50% between 2005 and 2010
• Servers are horribly inefficient
– Average utilisation estimated at 6%
– 30% of powered servers not in use
(Bias and Gibbard 2009)
Materials and Resources –
“EWaste”
Image From SVTC Website http://svtc.etoxics.org (Hodges 2007)
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Concerns of CIOs
• Energy consumption and environmental concerns - are
becoming priorities because they can impede the ability to
grow and respond to organizational IT needs
• Managing the increasing cost of the energy- According to the
Uptime Institute, the three-year cost of powering and cooling
typical servers is currently one-and-a-half times the cost of
purchasing server hardware
• Running out of power capacity- effort to overcome a power
supply threshold is a huge investment
• Running out of cooling capacity - Many customer data centers
are now 10 to 15 years old, and the cooling facilities are not
adapted to the present needs
needs. They have reached the limit of
their cooling capacity
• Running out of space-Each time a new project or application
comes online, new servers or storage subsystems are added.
They cannot add more servers because they have reached
either their space limits
(Ebbers et al. 2008)
CIO concerns for IT needs
(Ebbers et al. 2008)
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Energy use in Data centers
• S
Servers are underutilized,
d tili d yett th
they
consume the same amount of energy as
though they were running at 100%.
• A typical server utilization rate is 20%.
Underutilized systems can be a big issue
wasting
ti a major
j iinvestment.
t
t
• Virtualization and consolidation help utilize
the entire capacity of your IT equipment
(Ebbers et al. 2008)
How energy is used in a typical
data centre
(Ebbers et al. 2008)
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Data centre assessment: ask
effective questions
(Ebbers et al. 2008)
Case for Green
IT & Datacenter Environmental Impacts
• Datacenters create 41M metric tons of CO2
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1.5% of energy in 2006
5.1 million US households
100 billion miles driven
60M tons in 5 years?
• E-Waste is also relevant
– 70% of heavy metals in landfills are electronics
– 80% of “recycled” waste in US is exported
• Servers grew 50% in last 5 yrs
(Bias and Gibbard 2009)
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Why Green?
• Efficiency drives bottom line
• Efficiency is Green
• Where can we drive efficiency?
– Power
– Cooling (Power)
(Bias and Gibbard 2009)
Focus on Power Efficiency
• Game changers:
– Virtualization
– Consolidation
– Cloud computing
• Datacenter companies have “economies of
scale
scale”
• Economies of scale include $$ and power
greening
(Bias and Gibbard 2009)
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Cloud Efficiency
• Overall GoGrid utilization is very high
– RAM > 75%
– CPU < 20%
– DISK > 50%
• Elastic usage means unused servers are
off by default
– A physical server in motion generally stays in
motion
• # of virtual > # of physical in 1/10th space
(Bias and Gibbard 2009)
Short term, mid term and long
term activities for GreenIT
Green IT: Prioritizing the Issues
(Kumar 2008)
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Green IT: Immediate Issues to
focus on
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Modern data center facilities' design concepts
Advanced cooling technologies
Use of modeling and monitoring software
Virtualization technologies for server consolidation
Processor design and server efficiency
Energy management for the office environment
Integrated energy management for the software
environment
• Combined heat and power
(Kumar 2008)
Mid-term Issues to focus on
• Green IT procurement
• Green asset life cycle programs
• Environmental labeling of servers and other
devices
• Videoconferencing
• Changing people's behaviors
• Green accounting in IT
• Green legislation in data centers
• Corporate social responsibility (CSR) and IT
programs
(Kumar 2008)
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Long-Term Issues to focus on
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Carbon
C
b offsetting
ff tti and
d carbon
b ttrading
di
Data center heat recycling
Alternative energy sources
Software efficiency
Green building design
Green legislation
Green chargeback
(Kumar 2008)
Drivers for GreenIT and
Green Computing
• Using green technologies to extend capabilities while
reducing costs and risks is more than smart business
• Planning
Pl
i for
f energy efficiency
ffi i
and
d corporate
t responsibility
ibilit
with positive results go together
• The global economy has made the world more competitive
and cooperative
• As organizations strive to thrive in a constantly changing
world, adapting for sustainability is a business imperative
• “Data centers with increasing IT loads require more power to
cool them, so finding
g cooling
g options
p
that use less p
power is
critical not only for organizations that don’t have resources to
build new facilities but also for those that want to save
money,”-Green Grid Offers Tools for Free Data Center Cooling
(Greener World Media 2009)
(Ebberset al. 2008)
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The correlation between
green initiatives and efficiency
(Nunn 2007)
Consolidation: A key in
energy efficiency
Consolidation of applications from under utilized servers to a
single, more efficient server
(Ebbers et al. 2008)
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Benefits of consolidation
• Consolidation is an enormous lever to
moving
i tto a green data
d t center
t
• A decrease in overall power consumption
• Performing a simple power management
technique of switching off four systems
results in a total power consumption of 4
kW and a 70% utilized system
(Ebberset al. 2008)
References
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Adams, A, Cox, RW, Zaffos, S, Rinnen, P, Burke, R, Passmore, RE, Monroe, J, Unsworth, J,
Russell, D and Kros, A 2008 ‘Hype Cycle for Storage Hardware Technologies, 2008, Gartner,
Available
Online:
Bias R. and GibbardS. 2009 ‘Cloud computing increases efficiency & drives bottom line’, Clouds
bring Green, GoGrid/Server Path; AvaialbleOnline: www.slideshare.com
Dayley, A, Roger , Cox, R W , Passmore, R E, Zaffos, S, Russell, D, DiCenzo, C and Couture, A
W 2008 ‘2007 Data CenterConference Instant Polling Results: Storage Technologies and
Services’, Gartner, AvaialbleOnline:
Ebbers, M , Galea, A, Schaef2008 'er, M and Khiem, MTD 2008 ‘The Green Data Center: Steps
for the Journey’ RedPaper, IBM, available Online:
http://www.redbooks.ibm.com/abstracts/redp4413.html
Emulex 2008 ‘FCoEDriven Network Consolidation in the Enterprise Data Center’, Whitepaper,
Emulex; AvaialbleOnlie: < http://whitepapers.techrepublic.com.com/abstract.aspx?docid=383269
>
FalconStor(2006) ‘SAN+NAS’, Whitepaper, FalconStor, Available online:
Gralla P 2009, ‘Beat the Recession: Become a Green IT Consultant’, www.Reuters.com, Available
online: < http://www.reuters.com/article/gwmTechnology/idUS372251937920090509 >
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References
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Greener World Media 2009, ‘Green Grid Offers Tools for Free Data Center Cooling’,
.
Hodges R 2007 ‘IT
IT as an Environmental Issue: Problems and Opportunities’,
Opportunities , Workshop for
Research Program on Environmentally Responsible Information Technology Practices,
GreenIT,CISCO; Available Online: .
IT Management n.d., ‘SANs: Highest Speeds and Reliability’, www.itmanagement.com, Available
online:< http://www.itmanagement.com/features/storage-area-network-evaluation/ >.
Kumar R 2008 ‘GreenITWhere to Invest?”, Gartner, AvaialbleOnline:
.
Mines C 2008 ‘Case Study: How IBM Supported kika/Leiner’sBranding Strategy With A Green
Data Center’, Forrester Research, Inc., Available Online: .
p
NEC 2009 ‘Coping with SAN Storage Frustration ‘, NEC CORPORATION OF AMERICA,
Advanced Storage Products, Whitepaper, Available Online:
.
Nunn S 2007 ‘Green IT: beyond the data center-How IT can contribute to the environmental
agenda across and beyond the business, Accenture; Available Online:
.
Passmore R E 2009 ‘Significant Cost-Savings on Storage Area Network Deployments for Data
Centers’, Gartner ; Available Online:
.
References
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Pearlman E 2008 ‘Should CIOsTake Lead In Going Green?’, CIOZone, www.ciozone.com,
Available online:< http://www.ciozone.com/index.php/Editorial-Research/Should-CIOs-Take-LeadIn-Going-Greenu.html?kw=sgreen&gclid=CKKgvvKks5oCFQUwpAod_Tewcw >.
Rasmussen T 2002 ‘Storage Consolidation: Simplifying Storage Infrastructures’, Whitepaper,
Datalink; AvaialbleOnline; .
Tate, J, Lucchese, F and Moore, R 2006, ‘Introduction to Storage Area Networks’, International
Technical Support Organization, RedBooks, IBM; Available Online:
.
TechTarget n.d., ‘Storage consolidation’, SearchStorage.com Definitions; Available Online:
.
Tung L 2007 ‘Green IT will hit Australian govt 'like a ton of bricks‘, www.Znet.com.au, Available
Online: < http://www.zdnet.com.au/news/hardware/soa/Green-IT-will-hit-Australian-govt-like-a-tonof-bricks/0,130061702,339282527,00.htm?omnRef=http://www.google.com.au/search?hl=en&q=Green%2
0IT&meta=&aq=f&oq= >.
Wald M L 2007 ‘Taming the Guzzlers That Power the World Wide Web’, The New York Times,
www.nytimes.com, Available Online:
.
Wendt, J. (2008) “iSCSI, FCoEor InfiniBandfor storage networking?”, TechTargetStorage Channel,
August 7: .
Wikipedia n.d., ‘Storage Area Network’, Available online;
.
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