Abstract
When market economy is developing quickly, marketing is very
necessary. Particularly, in age of technology explosion,
Internet marketing becomes in great need than ever. Internet
marketing spreads widely thanks to many tools and shows
clearly its important role. This paper, based on secondary
research, discuss development of Internet marketing and the
advantages of marketing. The finding of research indicate that
how Internet marketing develop, tools helping it develop and
the number of benefits of online marketing. Based on the
finding of the research the paper draws the conclusion that
businessmen should take full advantages of Internet marketing
to success in business.
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Table of contents
Abstract.........................................................................................................i
1. Introduction..............................................................................................1
2. Discussion of finding................................................................................1
2.1. Development of Internet marketing..............................................1
2.2. The advantages of Internet marketing..........................................3
3. Conclusion................................................................................................4
References.....................................................................................................5
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1. Introduction
Marketing is a form of advertisement to propagandize for products. Normally, when saying about
marketing people often think about marketers standing in front of shops and using their words to
encourage customers buy their products. Today, development of information technology makes a
new marketing method is that “Internet marketing”. Internet marketing is a term to refer to
selling through Internet or may be called “online marketing”. According to Tran 2011, Internet
marketing includes advertisement on Internet, building brand on internet, PR on Internet and so
on. About the nature of Internet marketing is action making customers satisfied with purposing
promotes the development of enterprise by using e-mail, social networking (suc manh cua
marketing online, n.d). In 30 years ago, the number of people daily newspaper comprised about
60% but today, they often choose Internet to read news. More than 90% people in the world uses
Internet and about 70% among them use Internet to search information (Tran 2014). Internet
marketing is enormous potential and become essential for businessmen and companies.
Therefore, this paper will discuss the development and advantages of Internet marketing.
2. Discussion of findings
2.1 Development of Internet Marketing
When supplying goods is higher than demanding products, makers need to find ways to attract
clients and marketing come out society. Marketing activities appear very early and it relate to
production of goods. At first, marketing only associate with consumption problems but later time
marketing theory becomes better and general with market research, demanding of customers
(cited in Marketing va marketing online da ra doi nhu the nao?, n.d). Development of Internet
together with marketing theory makes Internet marketing tend to develop largely. According to
the article Su phat trien cua Internet marketing trong 60s 2012 that, with 60s on the Internet
there are more than 168 millions email sent, 695.000 statuses and 510.040 comments inserted on
Facebook, 694.445 was result which Google made search quires, above 13.000 applications from
iPhone was downloaded, 6,600 pictures posted on Flickr, YouTube had 600 videos (about 25
hours of content) uploaded, Twitter received 98,000 messages, more than 1,500 blog articles
posted, more than 1,700 downloads from Fire Fox and a mass of actions from Skype, Tumbler,
Pandora. This was amazing figure in 2012 and right now, in 2016, these figure above is
increasing significantly. It is the reason why almost companies using Internet marketing for their
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marketing strategy. Not only big companies use Internet marketing but also people who want to
market any products. In reality, they can catch easily advertising items when accessing Internet
on anywhere and any forms. From special websites only to selling to websites using others
purpose.
Internet marketing develop thanks to many tools. Social networking is tool which is mentioned
firstly. About 2,1 billion people have social network account ( occupy 29% population of the
world ). Therefore, using social network to market is really effective. In reality, as people online
social network, advertising images always is located in the eyes. They appear around main news
and make us pay attention to them and many popular networks are Google plus, Facebook,
integral, LinkedIn, YouTube. The tool next , smartphone is becoming popular more ever. More
than 3,6 billion people use smartphone (above 51% population of the world) and approximately
1.7 billion people use social networking on mobile phone (Tong quan thi truong Internet Viet
Nam 2015, 2015 ). In addition, many special websites are made by producers to introduce their
products and help build their brand name. If manufacturers want to be more effective they can
use search engine marketing (SEM), it will help advertising websites have more search times (5
Cong cu Internet marketing hieu qua 2013). This is meaning that when customers search
anything on Internet, except results which is found, news relating goods which is cared always
appear. Thus, they will click at this news and watch advertisement of makers and easy to buy it.
Another ways to marketing through Internet is e-mail marketing. E-mail become effective tools
in marketing and bring profits for enterprises. According to website Linkleads (from Campaign
Monitor) with about 4,3 billion accounts e-mail in the last 2016 and approximately 95%
companies is using marketing automation (Regalix), staff spend 13 hours per day to working
with e-mail (McKinsey & Company), about 53% e-mail is opened on mobile phone and 75% of
900 million people uses Gmail on mobile phone (TechCrunch) (Nguyen 2016). From statistics
above, easy to see that e-mail, social network together with smartphone makes a wide market for
Internet marketing.
Not difficult to realize that when people only intend to buy any products on any website which
even they can not remember name, however, by once reason they do not buy it and close this
page, then the next day and many days later, anytime we access Internet clients also see this
products. Apparently, Internet marketing
gradually penetrate into our living, working and
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entertainment. In the morning, when they get up and come to life, they may check social
network, search information for working or find a product for our family, almost this depends on
Internet and Internet marketing continue developing.
2.2 Advantages of Internet marketing in business
Bill gate said: “ you have two choices: one is that you should do business with Internet or you do
not that more” or Loretta wrote on websites smallbussiness.chorn.com “the heart of your
business lies in its marketing”. Successful companies always appreciate marketing for example,
from Coca-Cola to Apple they work for two tactics : making great products and marketing them
well ( Kasia 2013). Therefore, marketing is essential and by opening market together with
technology boom, Internet marketing play important role in business.
Internet marketing will bring the number of advantages for business. Online marketing help
companies improve sales. For a company, the most important thing is consumption and Mark
Cuban said “no sales, no company” (Kasia 2013), from this, people can see selling decides exist
of company. According to The benefits of Internet marketing(n.d) that sells will be increased by
Internet marketing because customers have opportunity to buy products by click instead of
leaving home and going shops. Customers often find information about products on Internet
before buying them, so if marketers can have good information, sales is higher. Another benefit
is that companies can saving money thanks to Internet marketing. In comparison, Internet
marketing must spend fewer money than traditional marketing. In fact, companies waste much
money on advertising on television or newspaper because they must pay advertising expenditure
to television television, adding to that is many types of cost. Online marketing can help
marketers reduce cost such as staffing, place, distribution, financial manager (e-book Online
marketing ict Qatar). If we do not have enough money to carry advertising news, marketing
through Internet is the best. In addition, Internet makes time marketing shorter. Instead of
spending a day on sending leaflets, we only need some minutes to almost people in the world
know our products. From these advantages above, Internet marketing will help companies make
enormous profits at the moment and in the future.
Internet marketing have many good features. Everything becomes convenient with online
marketing. Both customers and marketers are easy to trade in business. Marketers can do
marketing everywhere with a laptop or a smartphone. It is said that marketers will not worry
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about opening and closing hours of their store or their products can be sole 24 hours per a day ,7
days per a week and 365 days per a year without ever needing to take a break and the business
world reformed (cited in Does your Online marketing work?n.d). Customers also are easy to
purchase products. Steve Jobs said “you can’t just ask customers, what they want and then try to
give that to them. By the time you get it built, they will want something new” (Kasia 2013).This
mean that customers need marketing to choose what they like and Internet marketing give they
many choices and they can decide place and time which they may buy. Internet help improve
about communication between customers and sellers and this lead to marketing is grown. In the
book “Internet marketing” has example, employees in a company often spend an hour a week on
talking with customers and potential customers through Company’s Web chat room. This
increases loyalty, appropriate and creativity. When sellers community with customers, they can
understand demands and then marketing with way which is the most flexible. Finally, Internet
marketing also have diversification with many ways and tools (Lasisi 2013)
To sum up, with a number of benefits and excellent characteristics, Internet marketing a
necessary method to grow companies. While economies business marketing budgets shrink,
online marketing continue to improve.
3. Conclusion
The finding claim that Internet marketing is more and more widespread not only at the moment
but also in the future. It promises to bring many profits for enterprise and become essential
instrument in business. To day, although applying Internet marketing in business can meet some
challenge especially in difficult economic times, almost people can not negate benefit of this
method and it should be appreciated by businessmen.
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References
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River, New Jeary 07458
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http://gbc.co.ke/blog/benefits-internet-marketing/
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https://blog.udemy.com/importance-of-marketing/
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http://aceclue.com/15-top-benefits-of-internet-marketing/
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