e-Human Resources
Management:
Managing Knowledge People
Teresa Torres-Coronas
Universitat Rovira i Virgili, Spain
Mario Arias-Oliva
Universitat Rovira Virgili, Spain
IDEA GROUP PUBLISHING
Hershey • London • Melbourne • Singapore
Acquisitions Editor:
Senior Managing Editor:
Managing Editor:
Development Editor:
Copy Editor:
Typesetter:
Cover Design:
Printed at:
Mehdi Khosrow-Pour
Jan Travers
Amanda Appicello
Michele Rossi
Maria Boyer
Jennifer Wetzel
Lisa Tosheff
Yurchak Printing Inc.
Published in the United States of America by
Idea Group Publishing (an imprint of Idea Group Inc.)
701 E. Chocolate Avenue, Suite 200
Hershey PA 17033
Tel: 717-533-8845
Fax: 717-533-8661
E-mail:
[email protected]
Web site: http://www.idea-group.com
and in the United Kingdom by
Idea Group Publishing (an imprint of Idea Group Inc.)
3 Henrietta Street
Covent Garden
London WC2E 8LU
Tel: 44 20 7240 0856
Fax: 44 20 7379 3313
Web site: http://www.eurospan.co.uk
Copyright © 2005 by Idea Group Inc. All rights reserved. No part of this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, without
written permission from the publisher.
Library of Congress Cataloging-in-Publication Data
e-Human resources management : managing knowledge people / Teresa Torres-Coronas,
Mario Arias-Oliva, editors.
p. cm.
Includes bibliographical references and index.
ISBN 1-59140-435-5 (h/c) -- ISBN 1-59140-436-3 (s/c) -- ISBN 1-59140-437-1 (eISBN)
1. Personnel management. 2. Information technology--Management. 3. Knowledge
management. I. Torres-Coronas, Teresa, 1966- II. Arias-Oliva, Mario, 1968HF5549.E14 2005
658.3'00285'4678--dc22
2004016385
British Cataloguing in Publication Data
A Cataloguing in Publication record for this book is available from the British Library.
All work contributed to this book is new, previously-unpublished material. The views expressed in
this book are those of the authors, but not necessarily of the publisher.
Dedication
As we were writing this preface, Madrid went through one of the
worst days in its history. This is why we want to dedicate this
book to the memory of those who are no longer with us, to the
memory of those who lost their lives in the bomb attack on a train
in Madrid on March 11, 2004. They were going to work, struggling
to balance work and life; they were part of our human capital;
they were inimitable, irreplaceable, and very special assets…they
should be here.
E-Human Resources
Management:
Managing Knowledge People
Table of Contents
Preface ................................................................................................. vii
SECTION I: THE CUTTING-EDGE IN HRM
Chapter I.
Web-Based Organizing in Traditional Brick-and-Mortar Companies:
The Impact on HR ................................................................................. 1
Jaap Paauwe, Erasmus University Rotterdam, The Netherlands
Elaine Farndale, Erasmus University Rotterdam, The Netherlands
Roger Williams, Erasmus University Rotterdam, The Netherlands
Chapter II.
Integrating Handheld Computer Technology into HR Research and
Practice ................................................................................................. 31
Scott A. Davies, Hogan Assessment Systems, USA
Robert F. Calderón, Caliber Associates, Inc., USA
Chapter III.
Social Network Mapping Software: New Frontiers in HRM ............ 68
Mousumi Bhattacharya, Fairfield University, USA
Christopher Huntley, Fairfield University, USA
SECTION II: REDESIGNING HR ADMINISTRATIVE PROCESSES
Chapter IV.
E-Recruiting: Categories and Analysis of Fortune 100 Career
Web Sites ............................................................................................. 86
In Lee, Western Illinois University, USA
Chapter V.
Employee Self-Service HR Portal Case Study: Access, Content,
& Application ..................................................................................... 101
Andrew Stein, Victoria University, Australia
Paul Hawking, Victoria University, Australia
Chapter VI.
Human Resource Portals and the Protean Career: A Three-Factor
Model ................................................................................................. 122
Constant D. Beugré, Delaware State University, USA
SECTION III: E-LEARNING STRATEGIES
Chapter VII.
Keeping Up with the Corporate University: Resources for HRM
Faculty and Practitioners ................................................................... 144
Pamela D. Sherer, Providence College, USA
Timothy Shea, University of Massachusetts Dartmouth, USA
Chapter VIII.
E-Learning Strategies of Italian Companies .................................... 171
Anna Comacchio, University of Ca’ Foscari, Italy
Annachiara Scapolan, University of Ca’ Foscari, Italy
SECTION IV: MANAGING IT AND ORGANIZATIONAL CHANGES
Chapter IX.
Is Organizational e-Democracy Inevitable? The Impact of
Information Technologies on Communication Effectiveness .......... 206
Bernadette M. Watson, University of Queensland, Australia
Gavin M. Schwarz, University of New South Wales, Australia
Elizabeth Jones, Griffith University, Australia
Chapter X.
Managing and Practicing OD in an IT Environment: A Structured
Approach to Developing IT Project Teams ...................................... 236
Joseph Logan, AstraZeneca Pharmaceuticals, USA
About the Authors .............................................................................. 269
Index ................................................................................................... 276
vii
Preface
Aim of This Book
In 1998, a highly innovative film, Antz, directed by Eric Darnell and Tim Johnson,
was released. In the first scene of the movie, Ant Z 4195 is talking to his
psychoanalyst and saying:
“…and my job, don’t get me started on, cause it really annoys me…I feel
physically inadequate, I, I, my whole life I’ve never been able to lift 10
times my own body weight and when you get down to it, handling dirt
is…yuck, you know is not my idea of a rewarding career. It’s this whole
gung-ho super-organism thing that I, I, you know I can’t get, I try but I
can’t get it. I mean you know, what is it, I’m supposed to do everything
for the colony, and what about my needs, what about me? I mean I gotta
believe there’s someplace out there that’s better than this! Otherwise I’d
just curl up in a larva position and weep! The whole system out there just
makes me feel...insignificant!”
Z 4195 is striving to reconcile his own individuality with the communal work
of the ant colony. Our unhappy and depressed ant is working for a traditional
hierarchical organization, where people are not treated as valuable assets and
IT systems are not yet implemented. Even worse, he is currently working for
an organization that may have neither examined people management practices, nor made a real connection between people and organizational performance. While this behavior is still prevalent in many of today’s companies, we
are presenting a book about e-HRM, about how IT is changing traditional
HRM functions, about how e-HRM practices are implemented. Could this be
a paradox? We hope so, because as Junipier (1996) pointed out: “Paradox is
viii
an excellent creativity facilitator; it delivers a seismic jolt to dominant ideas,
themselves the most efficient suppressor of original thinking” (p. 19). We need
creative facilitators to develop the new e-HRM landscape.
The above presents one of our oldest concerns about managing people: Most
organizations are far from considering people as their most important asset.
They are also far from applying common sense practices such as those to be
found in Pfeffer’s book, The Human Equation (Harvard Business School
Press, 1996). These organizations are now entering the knowledge era, using
IT solutions to solve their old HRM problems in one out of 10 cases, and in an
uncreative way. Those in the world of HRM are being accused of living in an
ivory tower, managing the human side of their organizations in ways that lack
relevance in the new information era. The impetus for the HRM change comes
from recognition of recent developments in the HRM profession and a realization that current practices do not reflect those changes, especially those
concerning IT strategies. The problem often results in policies, practices, and
strategies that may be outdated.
Organizations are progressively incorporating ITCs into their processes, using
different tools and solutions. These tools are applied in a wide variety of ways
(i.e., manufacturing resource planning, office automation, computer-supported
cooperative work, distributed teams, supply chain, enterprise-wide resource
planning, or virtual integration). The entry into service of the first high-capacity transatlantic cable in 1956 and the launch of Sputnik in 1957 marked the
beginnings of the era of global information exchange. In 1956, for the first
time in history, the number of white-collar workers exceeded that of bluecollar workers (Naisbitt, 1984).
The factor we would stress in this growth in TICs is not the increase in the
amount, capacity, or inter-connectivity of technology in organizations. The
strategic key lies in the organization’s ability to integrate these technologies
into their current business processes, and also in their ability to reorganize the
said processes (Orlikowski, 1999, p. 3). And this is what this book is all
about.
Content of This Book
e-HRM: Managing Knowledge People responds to the challenge of documenting recognizable, innovative, and creative approaches to e-HRM. Its aim
is to define and carry forward the debate in a complex and versatile matter.
ix
Future research will continue the process of clarifying and documenting the
evolution of e-HRM. In the meantime, however, human resources management researchers, faculty, practitioners, and consultants may find the ideas
and experiences offered in this book genuinely helpful and illuminating.
This book is presented in four sections — the first intended to be more general in nature, the following three devoted to specific aspects of the HRM field
in the new information era. Section I, The Cutting-Edge in HRM, presents an
overview of how ITCs are modifying general HRM processes and functions.
This is the aim of the first three contributions.
In the first chapter, Web-Based Organizing in Traditional Brick-and-Mortar Companies: The Impact on HR, Jaap Paauwe, Elaine Farndale, and
Roger Williams, based mostly on their personal experience, focus on how old
economy organizations are developing new business models. These models
are changing both customers’ and suppliers’ relationships with the organization and, of course, e-commerce strategy as a whole. With these new models
being implemented, the potential implications for HRM need to be explored.
The effects of Web-based organizing in HRM, including workers’ selection,
training and development, learning, trust-building within an organization, and
knowledge sharing, among others, are discussed. One relevant conclusion of
their analysis is that “internal improvements, necessary for the successful transference of business to the Internet, will enable the HR function to justify its
existence in financial terms.”
Scott A. Davis and Robert F. Calderón, in their chapter Integrating Handheld
Computer Technology into HR Research and Practice, present potential
applications of handheld computers for HR practice and research. They anticipate major improvements and widespread implementation of wireless networks with resulting implications for worker mobility, availability, and communication. These factors will impact work planning, schedules, conducting
meetings, organizational data sharing, and an optimum balance between work
and life. Their model, which integrates empirical research and practical
knowledge, will be useful for those researchers and practitioners eager
to explore handheld computer technology applied to strategic HR planning and management.
Mousumi Bhattacharya and Christopher L. Huntley’s chapter, Social Network Mapping Software: New Frontiers in HRM, discuss the connections
between social network mapping software and the effectiveness of HRM programs. Their study is based upon research into social networks and the effects of these networks on both business processes and HRM. The authors
clearly show the uses of information on social networks in HRM processes
x
and what information is generated by social network mapping software (SNMS).
They classify the functionality offered by SNMS in the categories of data
collection, descriptive modeling, and decision support. They also discuss how
each of these functions provides information relevant to different HRM functions.
Section II, Redesigning HR Administrative Processes, explains how some
HRM functions, such as e-recruitment and developing appropriate systems
for employee relationships, are being implemented in the knowledge era.
As hiring qualified employees is a critical organizational decision in the knowledge-based economy, In Lee, in his chapter E-Recruiting: Categories and
Analysis of Fortune 100 Career Web Sites, analyzes the corporate career
Web sites of the Fortune 100 companies. He identifies 33 attributes that characterize corporate career Web sites and groups them into four major areas:
recruiting methods, job search tools, job application tools, and information on
organizational attributes. Knowing how other organizations are using Web
sites to recruit their human capital is a first step towards finding breakthrough
ideas for one’s own organization.
In the next chapter, Employee Self-Service HR Portal Case Study: Access,
Content, & Application, Andrew Stein and Paul Hawking examine the development of the human resources (HR) ESS portal. Without any doubt, the
added value in this chapter consists of the case studies of three Australian
organizations that have implemented an ESS portal. The authors show the
information and process focus of these organizations’ ESS portals, which are
used to place the organizations into Brosche’s (2002) portal development
model.
Focusing on the development of human resources, Constant D. Beugré’s chapter, Human Resource Portals and the Protean Career: A Three-Factor
Model, develops a three-point model (individual attributes, characteristics of
the human resource portals, and organizational factors) to describe the factors in the effective use of Web-based human resource services. On the basis
of this model, he argues that the effective use of Web-based human resource
services plays an important role in the management of the protean career.
As organizations have started to recognize e-learning as having the power to
transform the performance, knowledge, and skills landscape (Gunasekaran,
McNeil, & Shaul, 2002, p. 44), Section III, E-Learning Strategies, concentrates on the e-training and e-learning world.
Pamela D. Sherer and Timothy Shea, in their chapter Keeping Up with the
Corporate University: Resources for HRM Faculty and Practitioners, dis-
xi
cuss the major factors that influence the growth and role of the corporate
university within organizations: in terms of strategy and human resources,
knowledge management, and technology and e-learning. They also include in
their chapter an annotated compendium of key resources in each of these
areas, especially Internet resources. These resources are a good starting point
to begin digging deeper into this rapidly changing subject.
E-Learning Strategies of Italian Companies, a chapter by Anna Comacchio
and Annachiara Scapolan, is devoted to the empirical study of country-specific e-learning models, focusing on the e-learning experience of Italian companies in the pharmaceutical and banking industries. How are companies implementing e-learning? How are they analyzing the most important features of the
e-learning strategies: users, contents, infrastructure, and service and support?
The two cases presented will help the reader to answer these questions.
Section IV, Managing IT and Organizational Changes, discusses the processes for achieving success when implementing IT solutions within organizations.
In the chapter, Is Organizational e-Democracy Inevitable? The Impact of
Information Technologies on Communication Effectiveness, Bernadette
M. Watson, Gavin M. Schwarz, and Elizabeth Jones consider the relationships between social identity and e-democracy. They also discuss the inevitability of organizational e-democracy in organizations pursuing information technology changes. They investigate perceptions of changes in effective communication during the implementation of organizational change in a hospital. Their
findings are discussed in terms of the implications that arise for HR practitioners.
Finally, Joseph Logan, in his chapter Managing and Practicing OD in an IT
Environment: A Structured Approach to Developing IT Project Teams,
outlines a framework for improving success in IT projects by leveraging the
organization development (OD) practitioner’s expertise in fostering cooperation and learning in teams. In the author’s opinion, failures in IT projects are
caused by a lack of integration of OD and IT.
In summary, this book’s content sets out to highlight the trends in theory and
practice which are likely to influence human resource management practices
in the IT era, to examine innovative e-HR strategies from a variety of empirical and theory-based perspectives, to provide insightful analysis, and to promote the discovery and dissemination of innovative theories and best practices. But there are important strategic HRM issues missing, such as, for example: e-work and teleworking, the development of new industrial relations
xii
models, managing the e-workforce in multinational organizations, e-ethics, or
managing values and IT. Of course, some critical reflections on competencies
and abilities should have been considered (i.e., IT competencies for an HR
manager, e-leadership and e-team skills, e-facilitation and e-coaching, e-trust,
or e-creativity — developing skills of creative application of IT on organizations). So, there is still a lot work to do!
The Book’s Audience
e-HRM: Managing Knowledge People presents insights gained by leading
professionals from the practice, research, and consulting side of the e-HRM
field. This book should be useful to a variety of constituencies who are interested in the interrelationships between human resources management and IT,
including managers who treat their personnel as a key factor for organizational
success, leaders wishing to develop the human side of their organizations, IT
experts, human resources managers, researchers, consultants, and practitioners. Each audience may have different levels of interest in the theoretical
concepts, practical experiences, and empirical data presented in this book.
As we are exploring an evolving discipline, we assume that any of these readers will begin, but not complete, an exploration of the e-HRM new world.
Enjoy the reading and enjoy the learning!
References
Brosche, C. (2002). Designing the corporate portal. Masters Thesis, Department of Computer Science, University of Gothenburg, Sweden.
Gunasekaran, A., McNeil, R.D., & Shaul, D. (2002). E-learning: Research
and applications. Industrial and Commercial Training, 34(2), 44-53.
Junipier, D. (1996). Human resource and creativity. Work Study, 45(7), 1522.
Naisbitt (1984). Megatrends. New York: Warner Bros.
Orlikowski, W. (1999). The truth is not out there: An enacted view of the
digital economy. Understanding the digital economy—Data, tools,
and research. Washington, DC: U.S. Department of Commerce.
xiii
Acknowledgments
With gratitude, love, and respect we thank…
Our publisher, Idea Group Inc., who supported this project and, of course,
Jennifer Sundstrom, for her great job during the complex work of editing this
book. Both our contributors and reviewers. The contents of this book were
made possible because of contributors and the generous cooperation and valuable suggestions given by the reviewers. We are indebted to them for sharing
their knowledge with us. All those working to expand and enhance scientific
knowledge in the field of human resources management and IT, and who have
contributed — and continue to do so — to the development of guidelines to
achieve more efficient, effective management.
And last but not least:
To my beloved husband Jordi and my charming sons Arnau and Jordi,
who have made my life a fascinating journey. (Teresa’s special thanks)
To my wife, Mar, who has always supported me. (Mario’s special thanks)
Teresa Torres-Coronas & Mario Arias-Oliva
March 11, 2004
Section I
The Cutting-Edge
in HRM
Web-Based Organizing in Traditional Brick-and-Mortar Companies
1
Chapter I
Web-Based Organizing
in Traditional
Brick-and-Mortar
Companies:
The Impact on HR
Jaap Paauwe, Erasmus University Rotterdam, The Netherlands
Elaine Farndale, Erasmus University Rotterdam, The Netherlands
Roger Williams, Erasmus University Rotterdam, The Netherlands
Abstract
This chapter introduces the notion of how old-economy brick-and-mortar
firms are adapting their HRM policies and practices and the roles of their
HR departments in light of newly introduced Web-based business-tobusiness transaction practices. It argues that the Internet has introduced
three new business models in old-economy companies: the Internet as a
marketplace, the Internet as a supply chain integrator, and the Internet as
Copyright © 2005, Idea Group Inc. Copying or distributing in print or electronic forms without written
permission of Idea Group Inc. is prohibited.
2 Paauwe, Farndale, & Williams
a catalyst for business model redefinition. These innovative ways of
organizing are providing HR with opportunities to rise to new challenges
and increase their added value to the firm.
Introduction
The so-called new economy has taken a beating over the past few years. The
dot.coms have come — and many have gone again. Even the last great hope
of the new revolutionary age, Enron, filed for bankruptcy. However, the
phenomenon known as the Internet is not going to go away; it just keeps
expanding. Slowly but surely more and more individuals and companies are
coming to rely on it for doing business. Maybe the changes will be more gradual
than originally predicted. But the changes are happening. The purpose of this
chapter is to look at some of the possible consequences of these current
developments for HR.
The Internet can, of course, be used for different purposes. Through the use of
e-mail and similar derivatives, it is a messaging medium par excellence.
However, it is more than mere communication: it is also a medium for
entertainment and information. Moreover, the Internet can be used as a medium
for transactions, for buying and selling. Although all applications have implications for the utilization of an organization’s human resources, this chapter
concentrates on the area likely to impinge closest on most organizations: the
medium of transactions.
The largest growth in transactions using the Internet has been in the area of
transactions between businesses; the so-called business-to-business (B2B)
sector. Since the end of the 1990s when global e-commerce was worth a little
more than $150 billion (The Economist, February 26, 2000), the growth rate
has slowed, but is still continuing strongly. Forrester (www.forrester.com), a
respected research organization in the field, expects this sector to reach $7
trillion or 27% of total U.S. trade by 2006. It is hard to know how seriously to
take such a dramatic prediction, but major growth in this area — despite the
downturn both in the world economy in general and in Internet-related stocks
in particular — seems inevitable.
One particular area of growth in B2B transactions is taking place in oldeconomy firms. These companies are involved in transactions within the new
economy in different ways. Firstly, they can invest in and even take over new
Copyright © 2005, Idea Group Inc. Copying or distributing in print or electronic forms without written
permission of Idea Group Inc. is prohibited.
Web-Based Organizing in Traditional Brick-and-Mortar Companies
3
economy companies. Secondly, they can start up their own subsidiaries to
operate within the new economy. Thirdly, they can attempt to incorporate
the new economy into their old-economy organization. It is this third area
that is probably most interesting from the point of view of the utilization of
human resources. This is because old-economy companies, which start up their
own new economy companies, normally run them as separate entities. Clearly
financial reasons play an important part in this decision, but so do organizational
considerations. New economy companies may require a different organizational structure and culture than the parent company, and hence running new
economy companies as separate entities minimizes any possible cross-contamination from the new to the old or vice versa. However, when old-economy
companies attempt to integrate business-to-business e-commerce into their
existing organization, solving the problems that arise can provide new challenges and opportunities in HRM. It is on this third way of organizing that this
chapter concentrates.
Because this B2B growth area is concentrated in old-economy companies that
are the majority employers, it is likely to have a significant impact on HRM.
Most HR professionals are still concentrated in these medium-sized and large,
old-economy companies, and this is where the HR function is subject to radical
and dramatic change because of the implications of Web-based organizing. The
new economy start-ups, those still around, hardly use the HR function in spite
of the proclaimed importance of their people to their success. This chapter
therefore focuses on the consequences of Web-based B2B transactions in
medium-sized and large, old-economy companies, and discusses the implications for HRM and HR professionals.
However, before we begin our exploration, we will give an overview of the
striking characteristics that distinguish Web-based transactions from more
traditional transactions. We will then continue with a discussion of the different
ways in which old-economy companies are attempting to integrate elements of
Web-based organizing into their current business and the resultant implications
for HRM. We must remark though that there is a lack of reliable information
about this whole area. Most publications at the time of writing have been based
more on personal experience than research and tend to focus on the same few
companies that are often not only reorganizing to accommodate the new
Internet economy, but are also intimately involved in selling equipment or
services related to it. This chapter is therefore based on personal experience
of working in the field, interviews with others more experienced than us, and a
review of the available literature sources.
Copyright © 2005, Idea Group Inc. Copying or distributing in print or electronic forms without written
permission of Idea Group Inc. is prohibited.
4 Paauwe, Farndale, & Williams
The Effect of the Internet on
Business Transactions
The Internet is having a major impact on business transactions because of the
different opportunities it offers. A number of significant differences distinguish
transactions using electronic markets from what has gone before. These include
the opportunities for global sourcing and selling, mass-customization, and
networking (Timmers, 1999). By lowering the costs of transactions and
information, technology has reduced market frictions and provided a significant
impetus to the process of broadening world markets (Greenspan, 2000). This
means that considerations about where to locate become secondary, whereas
price competition increases. Internet technologies also allow specification
design and pricing online, which again increases price competition. This
facilitates meeting customer needs, often through a network of multiple business
partners able to deliver value more quickly and cheaply direct to the customer.
Experts have argued that transactions using e-commerce come far closer to the
economists’ ideal of perfect competition than transactions using traditional
media, as barriers to entry are lowered, transaction costs are reduced, and
buyers have improved access to information (see Shapiro & Varian, 1999;
Wyckoff, 1997).
There are three main responses to the developments in business-to-business
transactions via the Internet being observed (Wright & Dyer, 2000):
•
•
•
E-commerce: buying and selling via the Internet;
Supply chain integration: collaboration throughout the total value chain;
and
Fully integrated e-business: internal and external integration sharing
real-time information (resulting in ‘bricks-and-clicks’ or ‘clicks-andmortar’ hybrid organizations).
Wright and Dyer also identify a fourth derivative, enterprise resource planning
(ERP), however this focuses on developing an intranet for internal integration
within a firm, and less on relationships between businesses. Here we shall focus
on the three B2B outcomes identified.
Firstly, the Internet is seen as an extension of normal market channels for buying
and selling. In this approach, companies primarily use the Internet in order to
Copyright © 2005, Idea Group Inc. Copying or distributing in print or electronic forms without written
permission of Idea Group Inc. is prohibited.
Web-Based Organizing in Traditional Brick-and-Mortar Companies
5
improve the quality and speed of customer service, and as a medium to buy and
sell more products or services cheaper. Thus for every business, the Internet
— at the very least — offers opportunities for reducing operating cost levels
and enhancing service levels (Venkatraman, 2000).
The second way in which old-economy companies attempt to integrate the new
economy is by using the Internet to expand and improve their current collaborative relationships among their key suppliers; the Internet can encourage close
integration between the partners through total value chain integration (Timmers,
1999), establishing virtual marketplaces within the supply chain primarily to
reduce transaction costs.
Finally, the third approach, which is much more fundamental, requires that oldeconomy organizations totally rethink their business models before deciding on
their e-commerce and supply chain strategies. This approach requires management to re-examine why customers buy from them, look at all stages in the
processes involved, and consider how the Internet could impact each stage of
the processes. Then, if necessary, new business models can be developed to
fully integrate the new economy principles. This implies organizational revolution.
Alongside this rise in e-business, there is a lack of reliable data on the people
issues arising from a move from a traditional brick-and-mortar business model
to an e-business model. The changes however imply a need to learn to use these
new technologies and to embrace a climate of constant change. Some specific
outcomes might be a need to adopt more aggressive recruitment campaigns to
attract the necessary technical staff when competing against the dynamic
dot.coms. There may also be a resultant culture clash when the new ‘techies’
join the company on high salaries, compared with existing non-technical staff,
which might lead to resentment and perceived unfair treatment.
In a review of the potential implications, Wright and Dyer (2000) have
suggested six broad HRM principles in response to the issues e-business is
raising:
1.
2.
The company should promote individual autonomy and personal accountability at all levels of the organization through the process of work design,
to make the company more flexible to change.
Shared organizational vision and values should be reinforced through
HRM policies and practices, particularly recruitment and training, to
maintain a sense of community in times of change.
Copyright © 2005, Idea Group Inc. Copying or distributing in print or electronic forms without written
permission of Idea Group Inc. is prohibited.